115 stories

Marketing

What Does Dr Peter Polack Say About Ophthalmology Marketing in His Book?

Peter J. Polack, MD, is a board-certified ophthalmologist who specializes in laser refractive and cataract surgery. He is also the founder of Emedikon, a venture marketing firm that helps medical practices enhance their marketing strategies using his proprietary Polack Practice Marketing Protocol™. As the son of a well-known ophthalmologist, Dr. Polack has a firsthand understanding

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How Kissa McCarty Turned A Chance Opportunity Into a Full Career

At the age of 22, Kissa McCarty is one of the few that has managed to take a small chance and turn it into a driving force behind her life. Following a repost from Barstool Sports, she has found a way to amass a following of 1.3 million on Instagram and has decided to take

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The Benefits of Switching from Twitch to Facebook for Streaming

Many are unsure where to begin their streaming careers, between Twitch and Facebook. Twitch is the original streaming platform and is still the largest, whereas Facebook Gaming is on the rise and synced with Facebook profiles. Ummer Naviwala, aka “Omareloff”, made the decision to move over to Facebook for his streaming career, and now has

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How To Get PR For Your Brand: A Comprehensive Guide

It has always been extremely important to get good press for your brand because that is one of the things that can make or break a company.  That is why the word “public relations” is thrown out there a lot when it comes to advertising and marketing in general. PR is a buzzword that companies

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How This Entrepreneur Went From a 1.6 GPA to Making $50,000 Per Month

When Joseph Costello graduated highschool, he did so with a 1.6 gpa. When everyone he knew decided to go to college, he moved to downtown Austin and began making money full time from the internet. As an entrepreneur, he went from almost failing highschool, to making six figures a month. Entrepreneur Joseph Costello does content

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Interview with Judge Graham: Digital Marketing and Culture Expert

Last Friday, I had the pleasure of sitting down for an exclusive interview with Judge Graham. Judge is a serial entrepreneur, marketer, and speaker. Graham has had massive success starting, growing, and selling companies for hundreds of millions of dollars. I asked him what he’s done, how he’s done it, and much more.  Hey Judge,

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5 Stories When Memes Have Helped Marketing A Lot

Digital marketing changes quickly and keeps adding new forms of infotainment. Competition forces brands to get creative and think of alternative marketing tricks to win over the target audience, which is how we got to the point where memes started playing a major role in digital campaigns. Memes have become a natural part of the

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5 Essentials to Becoming a Productive Internet Entrepreneur

It’s true — the advent of the internet has indeed revolutionalized the way we look at entrepreneurship. Bricks-and-mortar types of businesses are becoming increasingly obsolete. And so, for aspiring entrepreneurs, going all-out on digital is the logical step forward. Unfortunately, the internet is no exception to the rife competition that comes with an entrepreneurial state

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7 Tips for Growing Your Audience and Being Unique on Instagram

Instagram is that platform where almost 1 billion people are active monthly and are constantly sharing their photos and videos and various other kinds of visual posts on a regular basis. Since its introduction in 2010, Instagram has never looked back. The growth that it has seen is tremendous and this is what has left

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What to Do to Make Your Instagram Bio a Traffic Magnet

If you are a marketer in charge of making your brands popular, you will appreciate that the first challenge for a brand is to strike the right impression at the very first encounter with the consumer. This is as true in physical marketing as it is in the online marketing environment. However, in the world

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Success Interview With Content Creator Jun Yang AKA Jefo

Share your background with me and tell me how you became an internet star. Back in 2018, I was attending college. My life was totally different back then. I was actually at university studying to become a doctor, but it didn’t take long for me to admit that my heart wasn’t in it. Once I

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Meet Radwan Omar, Behind The Fastest Growing Media Publishing Company “Femanji”

For the past couple of years, Radwan Omar who manages a network of Facebook pages with more than 30 million combined followers has earned his entertainment company, Femanji a level of popularity typically associated with one of the biggest media publishers. Radwan Omar is ready to fully concentrate on Femanji and strengthening its online presence,

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Are You Behind On Your Internet Marketing? Catch Up With These Great Pointers

Let’s face it, we are often required to work beyond our capacities at our workplaces. While all of us have different capabilities of handling work pressure at our offices, most of us might experience burnout and get exhausted with the constant work pressure. So most of us prefer to work according to our capacity and

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Unique Ways to Brand your Beauty and Health Business

The sector of health and beauty is totally different from the one 20-30 years ago. Earlier, beauty meant to female. Now, there is no gender gap when it comes to health and beauty consciousness. Both of you (male and female) are equally conscious of your look and fitness. This trend has boosted the growth of

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Mistakes To Avoid In Promotional Product Marketing

Promotional product marketing is a popular and successful marketing strategy that renders effective results. Promotional product marketing does a good job at brand awareness and brand recall. Any marketing strategy will only be good and successful if it is executed well and without mistakes. The same goes for promotional product marketing. If you want your

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Meet Michelle: LA Based Social Media Consultant and Photographer

Michelle Balingit, also known as Sey Michelle, is a Los Angeles based social media consultant and brand photographer. She began as a self-taught photographer over 9 years ago and has been involved in marketing for 5 years, so when she fell in love with social media marketing, she put her two passions together. Creating her

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5 Signs Your Startup No Longer Has the Capacity to Handle Its Own SEO

If you’re not focusing on SEO, you’re falling behind. Every company now has to have a presence on the Internet, and they have to invest the time into making that presence rank on search engines. That’s a given these days. It’s not hard to get a handle on the basics of search engine optimization, either.

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Improving Your Small Business Online Exposure with Good SEO

The beauty of inbound marketing is the fact that it’s an incredibly subtle form of business promotion. Think of it as a sales method disguised as a problem-solving technique. It identifies people who are in need of your services and products and then convinces them that buying from you was their idea all along. The

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Why Good UX Is Essential for Your Business

User experience is the way in which the end user perceives your product or service as a whole. As users conduct more of their daily business interactions online it’s becoming harder to provide a frictionless experience which doesn’t leave room for confusion and fits into their everyday routine. Users expect their experience to be seamless

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A Billionaire in The Making: David Zhao, Managing Partner of NXT Group

In this Future Sharks interview I spend time with millennial leader David Zhao, a billionaire in the making. He is an entrepreneur, investor, and activist originally from Shanghai, China. He is the co-founder and Managing Partner of NXT Group, an American conglomerate company headquartered in New York City. Its diversified businesses include NXTFactor (full-service digital

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Connecting with Bloggers in your Industry at Scale

This is about connecting ? It’s nice to plug yourself into communities you and your business align with. Connecting with bloggers is a great way to reach established and engaged communities. These people are the reason you do what you do right? So you can spend time with vibrant people who you align with. Bloggers

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World Renown Fashion Designer Ibrahim Al-Haidos Shares His Entrepreneurial Journey

In this series, I interview the world’s most inspiring entrepreneurs. Today, I had the pleasure of chatting with Ibrahim Al-Haidos. Ibrahim is the Founder of Fursan, a luxury handbag brand. His journey from being employed as an engineer to owning his own global brand just might inspire you to continue to chase your entrepreneurial dreams.

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How to do PR and get Featured on Forbes

When a top publication site or influencer discovers your product and raves about how great your product its, business will grow overnight. If you are wondering how to reach that level and get featured on Forbes, TechCrunch, Mashable, Inc., BuzzFeed, and Huffington Post, the following PR strategies will help you growth hack that process.  What

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Content Marketing and Social Media: Ultimate Digital Companions

Personal communications are not being the same old story anymore! Instead, it has come a long way now from the time when the smoke signals and pigeon post came into existence. But, it is true that the ultimate core value is still the same which is nothing but the human communication of course. Moreover, if

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