Andrew Faridani is an entrepreneur and the president of one of the leading digital ad agencies. With over fifteen years’ experience in the online marketing industry, he has created an infrastructure that provides for collaborative online media solutions. With his companies’ iterative and collaborative approach, they work with their clients as one integrated team.
This article will explore the life of Faridani as a digital entrepreneur. Some of the aspects to be covered include how his business came to be, how he attracts clients to his business, and how he maintains his client base.
A Closer Look at Andrew Faridani’s Professional Career
Faridani has always surrounded himself with brilliant people, and this is one of the things that has propelled his professional career. His passion for technology and digital marketing started when he began a web conference company back in 2003. Faridani utilized the digital advertising space to get clients for his web conferencing business.
Unlike most people that have to undergo intense training, Faridani was self-taught. He started his training with a PDF document worth $99. It was about the best ways to effectively use Adwords (Google Paid Advertising). Faridani is one of the few successful entrepreneurs that has broken all odds to become great at what he does. He even chose to make the bold move to sell off his web conference business to pursue advertising and marketing.
By doing so, Faridani hoped to help other companies thrive by providing them with digital advertising services, and now 15 years later, his company (BreezeMaxWeb) is among the fastest-growing agencies in Canada with more than 100 staff.
Faridani’s company, BreezeMaxWeb, is a digital advertising company that manages advertising campaigns for local businesses with the aid of Geo-targeted marketing strategies. Geo-targeted search increases lead generation, ensures maximum local exposure, and increases the client’s online profile as well. Through targeted ad campaigns, a company’s adverts are redirected to people looking for exactly what the company is offering, in doing so, there is no advertising waste.
It is a little different from other forms of advertising where you pay for ads to be shown (circulated) to people who aren’t interested in what you offer. The main aim of BreezeMaxWeb is to provide clients with the exposure they need to capture the attention of people searching for their products or services at the moment of purchasing intent online. That way, they get to increase their revenue and grow their business at the same time.
Faridani’s Biggest Bet On “The Gaming World”; Becoming the Gaming Marketing Agency of North America
The gaming industry is the largest entertainment industry on the planet today, and everything indicates that it will continue to grow. There are approx. 1.3 billion PC gamers worldwide, and that is a huge target audience to tap into. So, where does online gaming and opportunity for business connect? Well, online gaming is inherently a social experience with gamers highly connected via dedicated chat platforms. Player demographics also have high social media activity and online reach, and together with the sense of community, this allows for rapid viral growth of popular experiences. Faridani wants to target the gaming population and turn it into a platform for achieving viral growth. The fact that gamers are a tech-savvy population almost guarantees success, or at least a high probability of succeeding. This opportunity is a “sleeping giant” for marketers and a first-mover advantage for whoever decides to engage this media fully.
Getting Gamers Engaged for His Client’s Brand
Apart from events and conventions, Faridani has developed an integrated, robust, and straightforward marketing strategy for gamers to engage with their client brands. He owes it all to an experience of over 18 years in the digital marketing and advertising industry. There is also the backing of over 100 staff and the fact that he has managed to target his main clientele using the lowest CPA (cost per acquisition).
Faridani’s marketing campaign has been streamlined by the fact that gamers are digitally savvy, and this is where they thrive. Faridani has been retargeting ads, deploying search, targeting the right segment using video, and so he understands people’s buying habits.
The end result has been an agency well cemented as the go-to Gaming Agency for businesses. Almost all of it has come from directing through the right channels, in the right way. It gives Faridani hope to see clients’ businesses install their platform on their systems, especially anti-virus and other software and hardware services. Faridani’s success with subscription-based companies has led to hundreds if not thousands of gamers rushing to client platforms.
In summation, Faridani has never put so much effort into one particular niche/segment as he was with Gaming, but he has spent most of his time attending events, researching the gaming marketplaces and it’s through such activities that he gets gamers to engage in large numbers.
Growing his company has been an exciting journey as he gets to travel around the world and meet people with different cultures and unique ways of doing things.
Andrew Faridani is a true definition of an enterprising entrepreneur. He was able to explore his market and find areas in the digital marketing sector, where he could do more to reach out to more clients. He stepped out of his comfort zone (web conferencing company) and stepped into the new world of digital marketing, which was tough, but he still realized great success. He will remain a digital icon whose marketing strategy has seen the growth of thousands of companies.
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