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“My personal Instagram account @successful and personal Facebook account under Alex Kowtun now incorporate pictures and videos with specific sunglasses, a particular boat club, certain vehicles, events, and the vodka brand I co-founded. Like many of the companies I endorse, I realized that today’s audience doesn’t want a company to pitch a product’s attributes.”
Individuals Want To Engage With Others Who Are Genuine
Audiences want someone they like, follow, trust, relate to, or admire to show them. It can be the company’s founder, spokesmodel, or other likable and personable figure. Audiences simply feel that the personal approach feels more genuine, is often more creative, and, therefore, more compelling. Who wouldn’t prefer to follow a day in the life of Elon Musk than Tesla corporate?
As co-owner of Monkey in Paradise Vodka, Alex Kowtun has seen firsthand how a personal brand can effectively market and grow a beverage business. Not only am was he able to reach millions of people around the world in an extremely cost-effective manner, but the stories of his adventures, challenges, team-work, and successes attract even more people to his product. Clearly, if a person’s stories or experiences resonate with people, they become more vested in trying –and resonating with– his or her product too.
Building Your Personal Brand Means Expansion
Building his personal brand has led to skyrocketing vodka sales and Monkey in Paradise brand expansion, which allowed Kowtun to continue the activities, ventures, and work for which he is passionate. The momentum from social media has can surely lead to new public relations, marketing, and media opportunities, including regular appearances on local television news shows, features in national print and online articles, and even a newspaper column called “Cocktails in Paradise” in Florida Weekly, a biweekly digital and print newspaper.
Do what you love. Share it with the world. Become known in your niche. Tell your story with social media. If these steps are done creatively, but genuinely, your personal brand will grow exponentially and profitably, as will the businesses connected to it.