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Where you’re from: Montreal, Qc
Hobbies: Work & Travel
Favorite Quote: “Art is what it is to be human.” – Seth Godin
Antoine Airoldi is an author, ghostwriter, and copywriter. After learning the theoretical side of English literature, Antoine was on a journey to learn about making money as a writer. Most professors fail to mention how it’s possible; Antoine took his money from a summer job to make an investment. When buying his first online course on copywriting, he was alienated, but he was able to learn a whole lot about the art of copy. Before even graduating, Antoine wrote Insights from Professionals, which comes out this fall with GenZ Publishing. Antoine put his love for journalism and marketing in the format of a book. With many failures behind him, he plans to grow, and keep on growing to speak at events and share his passions with the world.
What do you set to accomplish in the next few months?
Antoine Airoldi: For one, I appreciate having your time and attention: if you’re reading this, I appreciate it. In the next few months, I am releasing a book I wrote during my last year of university. About five months ago, I made a choice to stop regretting life and releasing a product. I didn’t know product market fit too well at the time, so I apologize in advance if the book’s concept isn’t more organized. However, I do know that writing my first book made me grow as a person and a marketer. Erik Wahl being the most famous artist in my book sheds light on Art and how he can change the world with it.
With that in mind, the book allows college students that are unfamiliar with the real world understand it more. With the book’s release, I will slowly make my way to speaking events. Furthermore, at the end of September, I am making my way to Las Vegas with my cousin for a networking event. Even if my job is to write, I must attend all events worldwide as they help leverage my brand.
My day-to- day focuses on acquiring new clients and getting to talk to amazing people. I am presently writing a lot of blog posts for people. I sometimes talk with TED speakers and coaches. I talk with the best minds. The smarter the person is, the higher chances I speak to them. Note that I never once said a thing about income. While income is the most important thing in every business, income may only come by learning from the best. Invest in yourself first. Money is a byproduct of the work you deliver to the world.
What’s the best advice you can give about entrepreneurship?
Antoine Airoldi: When you’re running a business, talking about it isn’t enough. You must become the business, live every second of every day leveraging it to your full potential. While most of you dream about making a lot of money, you must first give value to others. Find your niche and target audience. If you’re a struggling entrepreneur, the only piece of advice I have—for the time being—is to get a success coach. You need someone that understands your vision and purpose. Email coaches. Talk to them, communicate, and see if they fit with your goals.
Teach us about copywriting. What is one mistake one person makes when selling products online?
Antoine Airoldi: Copywriting is the art of selling through words. For every ad you see online, that is a form of copy. Whether it is short or long copy, people always tend to make the same mistake: It’s not about you, it’s about them. When selling online, most gurus tend to talk about how their product changes lives. However, when selling a product—it must never be about the person selling—more about the person consuming. If your product is only how it transforms your life first, you will have to change the ad copy or landing page right away. Make sure the benefits speak for themselves. The product must always explain what it can do for others. It’s as simple as this: “Buy this new watch so you can keep track of time, message your friends without grabbing your phone, and make sure you’re fashionable.” This example is one of many, which helps the consumer know that this product is not to give someone else money but to help them. Give value; I see way too many gurus that want us to opt-in nowadays. What will I get in return if your free webinar is meaningless? I suggest that gurus tone it down online.
What’s something you’ve learned this last month?
Antoine Airoldi: I learned two things this month.
1. You need to be present. You need to show up to every event. I tell you this because you know this, but are not doing it. You like the fancy car and vacations, and you are not willing to live life. You want everything right away.
2. People care about your message. If you are a writer or speaker, stop being shy. Speak up about it. You owe it to yourself to share your message.
What do you think you’re better at than most people?
Antoine Airoldi: I am better than most when it comes to accomplishing the impossible. If I tell you I’ll speak at an event, I’ll do it. If I tell you I’ll outwork you, I’ll do it. I never once talk about owning mansions or fancy cars. I turn the impossible into something that can be made easy. I work to show others that I don’t care if I work on a Saturday or Sunday. If ever you have a crazy business idea, send me an email, and I will make sure you make it a success.
What are the best books you’ve ever read?
Antoine Airoldi: All entrepreneurs need a book. To leverage your business, you need a personal brand. People want to know what you do every day. People want to know how your business plan came to be. People want to know everything. You can start by going Live on Instagram and Facebook. You can also turn blog posts into a book.
Kate Chopin – The Awakening
Seth Godin – The Icarus Deception
Lisa Messenger – Daring & Disruptive
Russell Brunson – Expert Secrets
Grant Cardone – The 10X Rule
Where do you see yourself with the product you created?
Antoine Airoldi: The product is not my destination. However, its message is. I want to be speaking in universities and marketing events about finding your passion. My intuition says that I will speak in many schools about finding your passion. Too many students are living life without figuring out their purpose. I want to be a vehicle to their destination. I will make sure every student figures out their purpose in life.
Thanks for sharing your story with us on Future Sharks Antoine! Best of luck to you in your future endeavors!