Lookalike audiences are one of the most profitable type of ad campaigns someone can run for their companies.
After millions of dollars in ad spend, here are the top 6 lookalike audiences that brought our companies the highest ROA(Return on Ad Spend) during 2018.
- Purchase LAA — If you have a specific product over 100 purchases, export the orders pertaining to this product and import them into Facebook. The more purchases you have, the better your ads will do.
- 95% Video View LAA — Most of your content should be videos. Take those who viewed 95% of your video and make a lookalike out of them as these people were interested enough to watch all of your ad.
- Top 5% Time Spent LAA — The more time spent on your website, the greater the chance is that they wil be making a purchase.
- Lifetime Value LAA — LTV LAA’s can be imported by a simple customer export from your Shopify store. You can go one step further and export all customers who spent over $100 if your website has enough data.
- Facebook Post Engagers LAA — Anyone interacting with your Facebook content is a good prospect to become a buyer.
- Instagram Post Engagers LAA — Instagrammers are usually a younger audience with most users being under 30. Instagram engagers make a great market for products tailored to millenials.