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Most entrepreneurs in today’s severely-competitive market are thinking about how to achieve a breakthrough and accelerate business growth. The reality is, to speed up the performance of the business, one needs to focus on the roots that impact the outcome, and to attain breakthrough, transformation is needed in four key areas that encompass strategy, systems, structure, and processes. And realizing this, with the right strategic focus, the Michigan-based 26-year-old entrepreneur, Chase Campbell, made a powerful breakthrough in the supplement and nutrition market through his brand, ‘Size Up.’
Campbell’s 2011-founded supplement brand today boasts more than 8 physical stores spread across in the United States – 6 in Michigan and 2 in Florida and Las Vegas respectively – and a massive 10,000 sq. ft flexible workspace. And, in fact, competitors in the supplement industry are facing a tough time catching up to the 9-year-old Size Up, a brand whose fat burners, fitness equipment, whey proteins, and pre-and post-workout supplements are flying off an increasing number of shelves.
When speaking on what helped him build a ubiquitous brand in such a short span, Campbell revealed, “It wasn’t easy to breakthrough in an increasingly crowded space. However, my marketing strategy to promote Size Up differently worked in my favor. The first step to attain the larger goal began with hosting a grand opening of the store, and in return, distributing free merchandise to guests that comprised of city’s best influencers, celebrities, models, and ardent fitness followers. Following this, to enable customers from other parts of the country to avail our products, I formed a strategy to expand online. This was implemented by selling products online on platforms like eBay and Amazon. The idea, or let’s say the strategy, was to not only sell products but build a loyal customer base that looks up to Size Up and helps to multiply the buyers.”
Today, Campbell’s supplement brand has easily become the go-to choice of every fitness enthusiast. From his experience of finding leads and sourcing deals without compromising on the quality aided the young entrepreneur in establishing his own supplement brand and making it available to the audience at a relatively lower price than the standard market rate.
As someone who ventured into the entrepreneurial world at the age of 19 and experienced the dynamics of the market first-hand, Campbell firmly suggests that in order to survive and succeed in the game of business growth, entrepreneurs need to adopt the best practical systems and practices. What makes this entrepreneur’s success more remarkable is the fact that he and his team have progressed and attained desired results without any external funding or advisory, and purely traditional marketing. “For now, we’re maintaining a balance between keeping everything in-store and digital. Our aim is to not just break sales records but build and strengthen our brand as an iconic one that connects millennials and lifestyle,” said Campbell.
With the growing number of physical stores and an ever-expanding product line, it can be said that the young entrepreneur has successfully captured the rapidly-growing supplement and nutrition space by going against the tide.