As digital disruption continues to impact the entertainment landscape, marketers and business owners are constantly striving for rich, dynamic, and interactive content to engage their audience.
The search for such content comes from myriad sources and creators.
Surprisingly, an industry which was once ruled by experienced and seasoned professionals is now welcoming a host of newer and fresher talents engaging in innovative content development.
It’s clear more and more brands are targeting the millennial population as their primary audience. The content created by the younger, talented creators is more relatable to the rising population of young users who find a fresh and new perspective to entertainment and the products thereof.
Chris Yangello is one such new generation content creator and a shining name in the world of video entertainment.
Christopher Yangello or Chris is a 16-year old video content creator signed with Sony Music Entertainment. He is the star of REDMusic label, owned by the entertainment giant, who is making a mark in the music video space with his unique and innovative concepts in video content.
In an industry ruled by prominent names, this new entrant has managed to carve his own niche and get noticed for his creativity.
Chris started his journey of video creation like many other young adults, but what sets him apart was his eye for detail and exceptional perspectives. As a child, he was always friendly with the camera and would try to capture elements that others often miss, even within the most regular things. This made all the difference and added genuineness in his work.
What started as his personal projects turned into a professional challenge as he excelled, thus soon becoming a rising name in REDMusic’s content team. What set him apart from others is his strong belief that every piece of content is like a piece of art, which people can enjoy only if it is rich and adds true value to entertainment.
His work has earned him accolades and brought him in the association of major names and personalities in the music landscape. Within a few years of his work, Chris has been involved in video creation for musicians like Jake Miller, Logan Henderson, LovelyTheBand, 6lack, Lost Boy Crow, Lil Skies, Cash Cash, and similar new age artists.
His work has taken him across famous music events in the United States like Coachella, Firefly, and Made in America.
Besides his fame as a video creator, Chris Yangello is also a social media star. With almost 150,000 followers on Instagram, he has managed to build a fan and follower base who believe in his work and creativity.
While most of his peers are mostly centered on their high school life, Chris has gone a step beyond and explored his talents which also contributes to the world of entertainment.
A young and dynamic talent, Chris is not only managing his professional life but also balancing it with his education as a junior in high school and fuelling his passion, all at the same time.
With his dedication to producing immersive content, the teenage video whiz has grown up the career ladder in no time. His work portfolio spans music videos, live events, music shows, programs, and everything that entails ‘music entertainment’.