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Craig Clemens had a rough start to his business career. He was not a natural business leader and struggled to make ends meet. After barely finishing high school and then dropping out of college, Craig was struggling to even afford cheap food. However, out of his hard times, Craig was able to create a successful business despite having no investors and no experience.
It was then that Craig and his brothers discovered the perfect idea for a company. Because it was a recession, the brothers had to pool together all of their money to start the business.
Craig and his brothers then founded their brand creation company, Golden Hippo. They felt that with Craig’s copywriting skills, they would likely have higher conversion rates than others in the space.
Golden Hippo now has nearly 900 team members, at 6 offices across the USA. Craig believes that the company’s mindset along with its atmosphere and company culture is what has made Golden Hippo successful. He and his brothers believe that without a proper mindset, a company will remain small. The key is to have every team member excited about the business. For this reason, Golden Hippo does something special that encourages ideas from every person involved on the team.
For their next project, Craig is teaming up with celebrity Randy Jackson from American Idol to create a new brand of nutritional products to market, called, “Unify Health Labs”. The project has been off to a great start despite the ongoing pandemic. Craig recommends for anyone who is planning on starting their own business to look for a place in the market that needs help and expertise.
Despite starting out in the difficult time of a global recession in which there was no money or support to help out businesses like Craig’s, he and his brothers have been able to be successful through their hard work, good mindset, and amazing company culture. If you would like to learn more about Golden Hippo, you can check out their website at goldenhippo.com. You can also follow them on Instagram @goldenhippo and @goldencustomercare.