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Entrepreneurs create and establish a company that they’re proud of. But what role does personal selling play here? Many founders stow away without becoming the face of their company, but customers are acknowledging more than ever the efforts of leaders who share a space, and it’s translating to sales. While strengthening trust is the core advantage of creating a vigorous personal selling strategy, the outcomes ripple way beyond improved communication or increased saleability. For the California-based Daniel Goldsmith, a young entrepreneur, lead generation expert, and affiliate marketer, personal selling has been a big part of his successful professional journey.
35-year-old Goldsmith, who is associated with leading companies, including Alpha Marketing Group, Leads Solutions, Rate Texts, Mortgage.Watch, and Designer Scum, firmly believes that the modern-day business methodologies provide great potential for personal selling and that, there are several credits attached to it. As with many businesses Goldsmith has headed over the years, his first job as a club promoter helped him make a mark into the world of marketing, mainly personal selling and branding, which further laid the foundation for him to establish a platform for nightlife extraordinaire.
But what has primarily facilitated Goldsmith the most through everything is the idea that building on his personal selling skills and investing in himself was crucial to his personal as well as professional growth. He emphasized, “having learned the criticality of personal selling early on in my career, I was able to leverage myself to connect more people on the platforms I had worked on. It helped me source leads in the areas of social security, mortgage, disability organizations, and auto insurance. In a way, the ability to self-promote and become the face of my brand paved the way for me to attain customer referrals, develop customer relationships, limit overall marketing investment, and deliver superior services.”
Today, Goldsmith sees a significant transformation in the process of personal selling in the present age of Information Technology. He notices that in the current connected digital world, customers have a superior voice than ever – and that they can investigate a product or service with just a few clicks. Because of this, Goldsmith believes that entrepreneurs should adopt the way of personal selling with a mix of social selling to influence a customer’s buying decision. To this, he added, “Sales functions are witnessing a massive transformation mainly out of sheer necessity. This is so because the transformation is in direct response to the reality that the customer is evolving. Hence, its time organizations, as well as entrepreneurs, shift their focus towards equipping the workforce to measure the buyer interest, purchasing intent, market conditions, and level of influence needed to stimulate sales.”
With feats attained in different areas of businesses, Goldsmith is now invested in expanding his reach to as many people seeking mortgage advice as possible. And if there’s one thing that Goldsmith preaches and abides by, it’s the importance of taking charge, getting started, facing people, stirring conversations, and generating profits, no matter how big or small the outcome may seem at first.
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