David Schloss is an online entrepreneur and advertising specialist who began marketing in 2007 from his college apartment from Miami, FL.
He is a modern-day renaissance man who enjoys basketball, stock trading, investing, gaming, and business.
Over the years, he has helped hundreds of businesses improve their website traffic, customer acquisition, and revenue using social advertising.
His business, Convert ROI, enables businesses to succeed by taking complicated social ad plans and seamlessly turning them into easy-to-follow revenue producing campaigns. He manages over $2.5mil per month in paid advertising via Facebook and Instagram.
He has been rated as one of the top “Experts to Watch” by Forbes Magazine, has been featured on Entrepreneur.com, Business Insider, The Huffington Post, and been interviewed on various podcasts and web shows around the topic of social advertising.
David is an incredible person who is leaving normal behind and it was an honor to sit with him for his Future Sharks interview.
Here is our conversation below:
What is your favorite quote?
“Love your enemies and hate your friends. Your enemies remain the same, your friends always change.” – Curtis “50 Cent” Jackson
What are you working on?
I actively work on and within my agency, Convert ROI, where we help businesses take complicated social ad plans and turn them into easy-to-follow revenue producing campaigns.
I’m also prepping the launch of my first solo book called “Lead By Authority” and the release of a course revolving around social advertising and building a successful agency.
How did you come up with this idea?
My agency was initially built because of necessity. I started the business from my college apartment in 2007, and spent much of my time learning and executing online marketing strategies. Once I found something I enjoyed, such as paid advertising, I stuck to it, learned as much as possible, and began offering it as a service once I felt comfortable enough to work with business owners.
The business truly took shape in 2010 with the shift entirely to social advertising such as Facebook. Once we put all of our attention on social, we tapped into a growing trend that was just hitting its stride.
Today we managed over $2.5 million dollars per month in social advertising across Facebook and Instagram in over a dozen industries.
How is your company different?
We focus on communication and education with clients first before diving into strategy. Most service providers jump right into selling their services just to collect funds from their prospects, and though sales drives a company to progress we make sure our prospects understand what they’re jumping into, explain everything in depth with regards to strategy, and then reveal the investment in making the plan become a reality.
Because of this, we have far more companies coming to us excited and ready to go without us having to sell. They’re prepared to invest and create results.
What’s your dream with your company?
To have a self-sustaining and asset creating agency where we’re not reliant on client work or product offerings. With the right mix of both client work and products, we can focus more of our time with investing in other companies and products that we believe in and create an impact.
How do you creatively advertise?
We focus on advertising that delivers the exact message pointing to the client’s ideal audience so that revenue is generated effortlessly. We focus on integrity-driven advertising that is not holding anything back and clear to the end user.
How would you define leadership in today’s business economy?
Creating alignment between yourself and those around you (employees, contractors, friends, family, etc.) to accomplish a common goal.
What were your biggest failure and biggest success? What did you learn from them?
My biggest failure: Having two businesses go under and nearly claiming bankruptcy…twice. I felt alone and very much like a failure. I nearly quit on my vision, but I learned that practice, patience, persistence, vision, and drive are the keys to creating an ideal business.
My biggest success: Getting featured in Forbes Magazine twice in the same year. I was given the honor to be named as an “Expert to Watch” by Forbes Magazine with over a dozen entrepreneurs on two separate occasions, which blew me away. I always dreamed of being in Forbes when I started in business and it became a reality.
Give the readers the best entrepreneurship advice you have:
Measure your level of happiness in business by the expressed happiness of your teamand how often they’re achieving milestones set for themselves.
Why? As you see others succeed, your own goals come to fruition. That’s why your team is as vital to business as your ideas, tactics, strategies, and hustle. Without your team, scaling becomes more and more difficult.
Teach us something about Facebook & Instagram ads that we can implement right away:
When you’re conceptualizing a campaign on Facebook or Instagram, make sure to setup your campaign with scaling in mind. Let me explain…
Choose an ad objective for the best results
Determine a daily and short / long term budget
Deploy ads with the objective to achieve the desired result
With regards to your ad copy, use this simple breakdown:
Headline: Use headline from landing page (or variation of it) in headline of FB Ad – tests headline against audience to create alignment
Body Copy: take your best 2-3 benefits and turn them into issues
Benefit(s): These strategies have helped increase overall webinar registrants for clients by 35-60%
Example Ad Copy: If you host webinars and want to get a larger turnout, I’m going to show you the exact strategies I use to get 35-60% more registrations on webinars compared to the industry average.
Newsfeed Description: Include an unused benefit from registration page like increased profit, lower cost, more brand awareness..
CTA Button: This is optional, but I use “learn more” or “watch more” because it is less pushy than “sign up”
What’s something new you’ve learned in the past month?
Be careful who you have in your corner. Nothing will have a greater impact on your life and success than the people who you allow into your life.
From friends to mentors to spouses to family members, the individuals who you let into your life can make or break your happiness and success making it crucial that you are highly selective when building your social circle.
Share a powerful life lesson with us:
Even when you are diligently practicing your craft and patiently waiting for results, you are going to hit a speedbump.
You will lose a client, get dumped by a woman you love, or injure yourself in the gym. It’s inevitable, but it’s during times of adversity where champions are made.
If you are willing to persist and overcome these setbacks and losses, on the other side of these adversities is success.
What do you think you do better than most people?
Finding and keeping quality talent. You can hire people every day, week, month and year, but if your new hires do not feel appreciate from day 1 they’ll slowly drop out of your organization.
This is an evolving process for most businesses and one that constantly needs to be finely tuned.
What should an entrepreneur focus on?
Leadership: A leader could fail by simply not connecting with his or her supporting cast. For example, a CEO that doesn’t take time to understand the vision and goals of his/her Board of Advisors cannot create the actions needed to accomplish those same goals. There’s misalignment and miscommunication.
What I learned from experience in managing a team is people who become a part of a team or company want to feel appreciated, accepted, and a part of something bigger.
Yes, they have a job to fulfill and tasks to accomplish, but connection and communication are what create and establish the bond with that individual and the company’s mission and vision.
What are some of the best books you’ve ever read?
Cashvertising – Drew Eric Whitman
Breakthrough Advertising – Eugene Schwartz
The 50th Law – Robert Greene & Curtis “50 Cent” Jackson
Where do you see yourself and your product in a couple years?
In several years, I see my agency running at the helm with my employees and management. I’ll be focusing more on creating content to educate the masses on building sustainable businesses that thrive in any economy.
I’ll also be more inclined to invest in new business opportunities and build a portfolio of assets with long term sustainable growth.
Here are David’s social media accounts to follow and contact him:
David is a trailblazer and leader in his industry. If you are looking for any advertising expertise he is your go-to guy.
It was my pleasure to give this exclusive interview for Future Sharks.
As of the Founder of Leave Normal Behind, I am frequently chatting with leaders and visionaries who are pioneering their industries.
If you, or anyone you know, is leaving normal behind by becoming the best version of themselves and creating things that matter then please connect with me via email firstname.lastname@example.org