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For most people, a time will come when they’re expected to choose between employment and entrepreneurship. While the majority of young adults who find themselves in that situation will go the employment route, some few outliers will opt for entrepreneurship and wealth creation. Entrepreneurship will always be the more difficult and torrid path to take, but this fact will not be enough to deter those who are passionate and ambitious. Those were the factors that pushed The Cummins Cowgirl to deviate from her career as a mechanic and become a content creator, leveraging on her status as a social media sensation with a large following.
Chloe Yonker (popularly known on social media as The Cummins Cowgirl) is a heavy duty diesel mechanic turned content creator and entrepreneur. Chloe has over 350,000 followers and counting on her Instagram and over 3.2 million likes on TikTok, where she posts car content, wrenching videos, and her adventures. Raised in Michigan, she moved to Texas as fast as she could and is a graduate of West Texas A&M University.
When asked what separates her services from her competition, she said, “Personally, I donʼt think that itʼs about being competitive with what I do because at the end of the day, Iʼm friends with of lot of the people I work with or alongside, and itʼs awesome that we can help one another out without being jealous or malicious towards one another.”
She considers her brand special because even though it came from nothing and was basically born out of her desire to pay bills, at the level where she is now, she considers her moves a success because she has successfully built a business that can support her and her needs.
Noting that she doesn’t necessarily have a target audience per se, she says, “I want to be a positive influence on everyone, but I especially want to reach women and the younger generations to show them that you can be a female in a male dominated industry and succeed as well as showing young ones that being hands on and working on things is worthwhile and an amazing trade/skill to have.”
Though The Cummins Cowgirl is not quite where she wants to be, she believes that with hard work, no height is impossible to reach. She believes everyone can find a niche in something they are passionate about and find ways to monetize it. “For me, itʼs been through social media. I market everything there and now that I have a larger following, Iʼm able to leverage that with companies to advertise for them as well.”
On her plans for the future, she said, “I would love to be able to have a full-time automotive customization shop open to the public! Right now, I’ve only been working on my own vehicles and close friends, but I’d love to make peopleʼs dreams a reality one day.”