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Jake Jordan is a Content Trainer, LinkedIn Creator and a Cause Driven Marketer. He is currently the Founder and a Podcast Host of The Productive POV- which is a training and education company focused on helping sales and marketing professionals overcome the challenges staying effective instead of busy! Each week he interviews an awesome guest that explains how they cut through the distraction and focus on messaging that produces change.
He is also one of the Co-Hosts of The UnLearn Show- Each episode is a conversation with one LinkedIn professional and walk them through a tangible professional goal they want to meet in 2018. The six panelists will take the successful habit frameworks they learned and applied to help that week’s guest get traction on their goal.
He also has a series called #BrandIn30 on LinkedIn and later on in the article, we’ll dive in asking him his reasoning for starting the series.
Jake, what’s your story ?
I started trading baseball cards at a young age. I would ride my bike to the shop and buy a pack of cards and sell it to friends. That was my first exposure into entrepreneurship and I had the bug ever since.
I went to university for a brief period of time and was pursuing broadcast marketing- later I found out that it wasn’t the right fit for me and I dropped out of college. During that time I bartended and was also a personal trainer to pay my bills and other expenses. I decided in the early 2000’s to venture into real estate with my family.
I had different mentors that helped me navigate the trenches of business which include: copywriting, deal negotiation, retirement and many others.
Before the 2008 crash, we cashed out of our holdings in real estate but I also lost passion with real estate and developed an interest in consumer psychology. I decided to take a job at an ad agency at that time and learn the ins and outs of marketing.
What are your top 1-3 lessons that you’ve learned till now ?
- You’re not as smart as you think you are.
- Mentorship is crucial
- Collaboration is key for growth.
Is there a low point in your life ?
It happened in the mid- late 2000’s just before the economic crash in 2008- I started losing passion for real estate and I didn’t know what my passion was. I understood that life is very cyclical and things can change- as time passes, this moment will also pass.
What is your strategy for LinkedIn ?
I believe in going against the grain. I was studying what other content creators were doing and I decided to start the #BrandIn30 series to create a free college level course on branding that would educate people and offer my perspective.
What are your top 2 books for someone to read about marketing ?
- Brand Gap- it offers insights on how one can bridge the disconnect between strategy, creative and design.
- Buyology- it offers information on why people buy/look and a scientific study of the bran.
What’s next for you ?
I want to be able to continue teaching, training and speaking about marketing as it’s something I am fascinated and passionate about. Also, I will be looking to get back into real estate eventually.
What’s your legacy ?
I want to be remembered as a person who was an advocate for love and freedom.