Well, you might think you know what life in the military consists of, but wait until you are there. In the military, nothing comes easy. Having been in the military for long enough, Jonathan Hawkins knew better than to expect results without having to work hard for them. In the real estate industry, there are tons of “shiny pennies” rolling in front of realtors every day, something Jonathan says was absent during his days in the army. He did not expect anything like “buy this program so you don’t have to work” kind of stuff. The other thing you don’t know about military life is that it triggers the human nature in you. Gradually, Jonathan found himself caring for other people, doing what is right no matter what, practicing integrity, among other values. So, when he ventured into real estate and found that many agents overlooked core philosophies, Jonathan saw an opportunity to offer his best. He realized it was time to apply what he learned in the U.S Army to his business.
Storytelling: A Pastime Turned Business Model
In the army, soldiers have to connect with each other on a level that many civilians cannot attain. Besides playing indoor games, sharing meals and being together on the battlefield, telling and sharing stories goes a long way into strengthening the bonds between servicemen and women. Jonathan made this observation and knew deep inside him that it would work for his clients too. Did you know that when telling a fact, the brain uses 2 parts, but when telling a story it uses 5? As soon as Jonathan Hawkins learned this, he immediately applied it in his business as well as his personal life. He mastered the art of storytelling by incorporating it into social media. Jonathan was able to change the norm in the real estate industry. Rather than telling facts, he has been telling stories, an approach that has allowed his audience to picture themselves as part of what he does and who he is.
Significance of Storytelling on Social Media
Jonathan Hawkins says, “If someone can see themselves in your personal brand and community posts, you will also be able to relate with them on your real estate related posts.” When you make real estate related posts and add an element of storytelling you are on your way to being among the top 1% of real estate agents. When Jonathan Hawkins did this, he would constantly hear “we feel like we already know you” at listing appointments. The clients felt they could trust him because they were part of his story. Right now, Jonathan is showing agents that doing what makes them feel happy will resonate with the audience they want to attract. If you are constantly reinforcing a story that isn’t yours, you get further from the truth, and you continue the never-ending rollercoaster ride.
It’s all about the Mindset
Jonathan Hawkins was in the military intelligence field and the most important things he learned were not about physical interrogation tactics, but about mental processes such as having the right mindset. Some people might call it mind reading, but Jonathan calls it something else. By changing the way he thinks and adapting to how his clients think, Jonathan is able to get the results he is looking for. He says it is all about getting someone to do or say something because you know how the brain works. Jonathan trains realtors to use their mindset to understand how the mind operates. That way, an agent is able to tell how clients will react to specific words and how actions can be put into the subconscious. This tactic has always worked for Jonathan and all the realtors who have tried it, obviously after being educated by him on how best and right to go about it.
In Conclusion, while Jonathan Hawkins might have found his way to the top of the food chain among realtors, he realized that success for him was found in helping others. Now, Jonathan helps other agents realize their potential by doing things in a uniques way. If this sounds appealing or even interesting to you, Jonathan is the person you should be looking for. Because remember, as Jonathan states, “Who You Hire Truly Matters.”