How Jordan Steen Separated His Business from the Competition with YouTube Marketing

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Jordan Steen has been an Entrepreneur his entire life and is now the Creator and CEO of Cereal Entrepreneur Academy.

City where you’re from: Atlanta GA

Favorite quote: “I don’t have a favorite quote. Quotes are for people who waste time thinking about quotes all day, and never actually get anything done.’

Social accounts: https://www.youtube.com/channel/UCWN-rPSim-zOSUkxOIg7lIw

Why did you create Cereal Entrepreneur? What is it?

Jordan Steen: A big motivator in my life has always been helping people, I enjoy seeing other people’s success, and seeing people realize that they don’t have to be just another person, that they can have a great lifestyle if they want, they just must try for it.

When I was working on starting my agency, and Tai Lopez had just released his course on network marketing, I noticed that people online were having a lot of questions about what they had to do to get into the space, and how they had to do it.

So, I started a YouTube channel called Cereal Entrepreneur, put together a few videos, and I got a huge response quickly. I was not expecting such a massive response and got a lot of questions about when I would be making another video or if I was going to create a course.

So, I decided, ‘well, you know, enough people have asked me about it, let’s see what would happen.’ Eventually I put it all together, and now, here we are.

What sort of promotion did you do to get your videos noticed? Were you noticed just because you were answering questions people had?

Jordan Steen: I think the biggest thing wasn’t just that I was answering questions that people had, I think it was more that I was appealing to people’s frustration. People were just frustrated with the fact that they had purchased one of these courses for seven hundred or a thousand dollars from these marketing ‘gurus’ and they were having a hard time getting the returns that they thought they were supposed to get.

I went through Tai Lopez’s course myself to see what he had to offer, and I asked myself, ‘well, if I was new to this again, what would I not understand about all of this? What do I still have questions about?’ So, I made a list of all these things and came out with a list of around three hundred items, so I decided to base my course around that.

What are some tips or tricks that you have learned for how to make a YouTube channel more successful?

Jordan Steen: The number one thing is your content. People create content all the time that doesn’t really have any usefulness.

The word I normally use is ‘actionable’. If your content isn’t actionable, if it isn’t something you can move forward on today to help you in your life, whether it’s marketing information or how to swing a baseball bat, then it’s not going to have any effect,

I’m not going to come back to your channel, I’m not going to subscribe. There’s also a lot of technical stuff in there too, though, using keywords, creating titles that get more traffic, all of that plays a major role in making sure you get views, but there has to be some actual useful content in there too.

What separates Cereal Entrepreneur from the pack? What makes it better?

Jordan Steen: I think I’m better at teaching than most people. I understand how to make someone understand digital marketing, even if they start out having no idea what digital marketing is.

That’s why I started Cereal Entrepreneur. I actually got a comment 2 days ago on one of my courses that said, ‘I have taken Tai’s course prior to this one, and this lesson alone was significantly more in-depth than his ‘business videos’ I wish I’d started here. Keep up the good work.’

And we get that all the time! People say that what we teach is more practical, its more in-depth, and people can use it because they can understand how to use the information.

When Tai Lopez comes in talking about all these high-level concepts of running a business, that’s not really designed for people that are just starting their business. So that’s a big strength I have in that we can not only appeal to the people looking for expert level content, but we start out at the base level.

Can you give me an example of some of the advice that you guys give out that wouldn’t be on most other courses?

Jordan Steen: I know that one of the big things is my digital marketing audit. Tai Lopez talks a lot about how you need to set up a Twitter account and a Facebook account, which is good advice, but we go deeper into how to sell that to customers, and how to deal with customers, how to deal with rejection.

Like if I’m an eighteen-year-old kid trying to start a marketing agency, and I’m going into a business saying I’d like to help them with their marketing, I’m likely to hear, ‘Well we like what you’re saying here, but we’re not sure you’re qualified enough to run our marketing for your price’.

That’s going to happen, that’s the kind of rejection you’re going to run into. Tai Lopez is marketing specifically to young 18, 20-year-old kids that want to start something, but doesn’t have a section on how to overcome that rejection or objection. So that’s a specific section of content that we go into because it’s a huge part to getting into business.

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