On December 10, 2024, General Motors told Cruise employees over Slack that it was done funding the robotaxi company — the one Kyle Vogt had founded, built into a GM subsidiary, and been forced to resign from just over a year earlier. GM had put more than $10 billion into the business since acquiring it in 2016, according to Reuters’ reporting on the shutdown. Vogt, who’d left the company but not the industry, posted on X: “In case it was unclear before, it is clear now: GM are a bunch of dummies.” Elon Musk replied with a laughing emoji. By then Vogt already had a new startup, quietly built up over the previous seven months, that a reported valuation would soon put in the billions.
Twenty feet, seven seconds
The chain of events started on October 2, 2023, when a pedestrian in San Francisco was struck by a human-driven car and thrown into the path of a Cruise robotaxi. The autonomous vehicle ran over her, then — while trying to pull to the side of the road — dragged her another 20 feet, according to reporting from TechCrunch and NBC News. California’s DMV later found that Cruise had withheld roughly seven seconds of that dragging footage when it briefed the DMV, San Francisco’s mayor’s office and federal regulators the next day.
On October 24, 2023, the DMV suspended Cruise’s permits to test and deploy driverless vehicles on California’s public roads, effective immediately, stating in its own release that Cruise vehicles were “not safe for the public’s operation” and that the company had misrepresented the technology’s safety record.
Ousted, then blamed by his own company’s investigators
Vogt resigned as Cruise’s CEO on November 19, 2023, writing only that he planned “to spend time with my family and explore some new ideas.” Two months later, on January 25, 2024, a three-month investigation by outside law firm Quinn Emanuel — commissioned by GM and Cruise, and covered by CNBC and Fortune — found the company’s failures traced to “poor leadership, mistakes in judgment, lack of coordination, an ‘us versus them’ mentality with regulators.” The report went further, stating that Vogt personally made the calls to withhold information from the press about the dragging incident, even as more than 100 Cruise employees already knew about it. Nine other Cruise executives were ousted alongside him.
A new company, launched under the cloud
Vogt didn’t wait for the fallout to clear. In May 2024, he announced The Bot Company on X, saying the startup would build robots “that do chores so you don’t have to,” alongside co-founders Paril Jain (formerly of Tesla’s AI team) and Luke Holoubek (a former Cruise engineer). It launched already funded: $150 million from investors including Nat Friedman, Daniel Gross, Spark Capital’s Nabeel Hyatt, and Stripe’s Patrick and John Collison, at a reported $550 million valuation — for a company with, at the time, no public product.
Regulators weren’t finished with the old company. In November 2024, Cruise agreed to a deferred-prosecution deal with the Department of Justice over the incomplete accident report, paying a $500,000 criminal fine, plus a separate $1.5 million penalty from the National Highway Traffic Safety Administration, according to Engadget’s and Nasdaq’s reporting on the settlements. “Companies with self-driving cars that seek to share our roads and crosswalks must be fully truthful in their reports to their regulators,” said Martha Boersch, chief of the U.S. Attorney’s Office’s criminal division, in the DOJ’s own statement on the case.
GM pulls the plug
Weeks after that settlement, GM killed the robotaxi business outright. On December 10, 2024, CEO Marc Whitten told staff the company would fold into GM’s broader technical teams and refocus on driver-assistance systems for personal vehicles rather than robotaxis — ending, according to Reuters’ figures on GM’s cumulative spending, a roughly $10 billion bet. It was the automaker’s decision to make, but it was also, in effect, a verdict on the strategy Vogt had spent a decade building.
The new company doubles, then doubles again
The Bot Company didn’t slow down. In March 2025, it raised another $150 million, led by Greenoaks Capital, at a $2 billion valuation — bringing its disclosed funding to roughly $300 million, according to The Robot Report. By October 2025, Bloomberg reported the startup was in talks to raise $250 million more, in a round led by Eclipse that would value it above $4 billion — doubling its valuation again in about seven months. The company still hasn’t shown a finished product publicly; it has said it’s building a wheeled, non-humanoid home robot meant to handle chores like tidying and laundry.
What founders should actually take from it
None of this erases what happened on a San Francisco street on October 2, 2023, or the DOJ’s finding that Cruise’s own CEO chose to withhold information from regulators about it. Those facts don’t move just because a new venture is going well. What the record does show is how differently Silicon Valley treats operational failure versus product failure: Vogt wasn’t accused of building a robotaxi that couldn’t drive — federal and state regulators found he ran a company that mishandled the truth after one already had. And yet the same investor base that funds hard technology treated his next raise as low-risk within months of his resignation, on the strength of his engineering record rather than his conduct record. Whether that’s a healthy way to allocate capital is a separate question from whether it’s an accurate description of how Vogt, specifically, got a second act — the DMV suspension, the DOJ settlement and the Quinn Emanuel report all happened to the same person who is now running a startup GM’s own former robotaxi budget could have funded twice over.
This is an editorial profile assembled from public regulatory filings, company statements and reporting. Sources: TechCrunch — Cruise co-founder and CEO Kyle Vogt resigns, NBC News — Cruise CEO Kyle Vogt resigns from GM-owned robotaxi unit, California DMV — Statement on Cruise LLC Suspension, CNBC — California DMV suspends Cruise’s self-driving car permits, CNBC — GM Cruise probe finds poor leadership at center of incident response, Fortune — GM admits Cruise robotaxi debacle in report on failings, Engadget — GM’s Cruise will pay a $500,000 fine for submitting a false accident report, Nasdaq/Reuters — General Motors’ Cruise to pay $500K penalty over false crash report, Axios — GM shutters Cruise robotaxi project, The Drive — GM told Cruise employees it was shutting down via DM, report says, Business Insider (NL) — Cruise founder calls GM “a bunch of dummies” after automaker shuts down robotaxi startup, The Robot Report — The Bot Company, led by Kyle Vogt, brings in another $150M, The Robot Report — Former Cruise CEO Kyle Vogt launches new venture, Bloomberg via Bloomberg Tax — Cruise founder’s robot startup is in talks for $4 billion value.



