For the first time in history, being an entrepreneur is considered cool. Opportunity is everywhere online and attention is relatively easy to capture on social media. Anyone can paint themselves as an expert or whatever they want to paint themselves as by simply taking a few minutes to fill out their profiles. This is powerful, but as the saying goes, with great power comes great responsibility.
Unfortunately, many have abused this power. Struggling authors use coin themselves “bestselling” authors even though they are ranked outside the top million on Amazon. Wannabe entrepreneurs (wantrepreneurs) with zero employees, no cash coming in, and no business entity set up call themselves a “CEO.” Podcast hosts with 16 ratings refer to their podcasts’ as “top-rated.” By what universally agreed upon measures constitutes as top-rated?
These fake titles are misleading and they devalue the titles for the real bestselling authors, the real CEO’s, and the real top podcasters in the world on iTunes. These are the people that earned them.
Here’s an open letter to the fake entrepreneurs:
Stop calling yourself a CEO if your “company” consists of only you working more on a website and social posts than actual business operations.
Stop calling yourself a bestselling author if your book is ranked outside the top 100 on Amazon. The worst case of I’ve ever seen is someone claiming to be a bestselling author and selling an expensive course on how to become a bestselling author.
I checked Amazon to see where this person’s book ranks.
I always check. It’s comical.
It’s ranked 1,101,490… not even in the top million!
It should be illegal to sell the course this person is selling. It’s fraudulent. It’s false advertising. It’s criminal.
I mean I guess anyone can call themselves a bestselling author since there are no universally agreed upon measures, just arbitrary measures that vary depending on whom you ask.
Stop calling yourself a “top-rated” podcast host when your podcast has a 5.0 rating with 27 reviews.What universally agreed upon measures constitute as top-rated? It’s an arbitrary term.
Stop calling yourself a life coach that sells courses on how to be financially free when you’re broke.
Stop with the fake entrepreneurship and the fake titles because it gives the rest of us a bad rap while devaluing these titles, which is problematic to those who actually earned them.
Also, it’s important to note: you’re fooling nobody.