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Music is universal, and it has the capacity of evoking strong emotional responses from people all over the world. Regardless of where you come from, there is music that can relate to you or you can enjoy. Especially as it pertains to upcoming artists.
Mandell is one of those new artists breaking through the scene. He is an American recording artist, songwriter and designer, whose dream had always been to make music. In fact, he was born and raised in Detroit but moved to Atlanta to pursue music.
Back in 2017, Mandell met songwriter Thaddeus J, at a mixer in Atlanta. He randomly started telling Mandell that he should sing and that he’d help him with his first song. This was amazing, as Thaddeus J had never heard Mandell’s voice before.
The idea of love and it’s portrayal in music has always fascinated Mandell. He loves music that evokes a strong emotional response and aims to do that with his music. His debut single “Found Love”, which he co-wrote, was released on January 26th 2018.
As a kid, Mandell earned the nickname Radio, since he used to sing almost every song that came on. But before he pursued music head on, he actually had been working for years as a bank manager.
Moreover, Mandell knew that in order to realize his dream, a system of financial sustenance and support would be critical. Accordingly, he decided to use his experience having been a manager at one of the largest financial institutions in the world, to become an entrepreneur.
At the beginning of these ventures, Mandell faced various challenges. The fear of the unknown was one of them, since when you work on your business you put time, energy and money not knowing how it will turn out.
Because of this, Mandell sees fear as an enabler that crushes dreams, stifles creativity, diminishes experiences and prevents success. It can be an all-consuming comfortable place to rest, but Mandell understands that we must remember that in the end fear is self-inflicted.
Once you find this something, Mandell suggests creating a plan to monetize it. He also recommends looking at some of your favorite brands and seeing how they market. Marketing is very important and Mandell recommends devoting most of your budget to it.
Mandell knows about this not just as a recording artist, but as an entrepreneur. In 2015, after a near death experience, he started his first business as a designer. For him, facing his own mortality put a lot of things into perspective.
Now with the underwear business and his record label New Heights Entertainment, Mandell can take the time to think about success. For him, success derives from the satisfaction you receive knowing you’re striving to be your best self. It is knowing that you add value to anything you engage in.
This differentiates Mandell from his competition. He really is just doing it for the music. He is not seeking validation, clout or social media likes. He simply wants to connect with people and evoke emotions.
Mandell is currently wrapping up production on his EP “Broken Vinyl.” He plans to release it this summer, but in the meantime, his first single “I.T.I.L.Y. (I Think I Love You)” is available on all platforms. Mandell is looking forward to directing the music video for his next single and continuing to share his creativity with the world.
Check his music out here!