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Charlie McCoy is a Master Barber whose entrepreneurial mindset has results in him establishing two successful businesses in New York City. Both of his businesses are barbershops and salons, and have become the go-to place for a haircut for a growing clientele.
Artisan Barber, a unisex luxury salon in the Upper East Side and Orchard & Ludlow in the Lower East Side have continued to become increasingly popular, and it’s not hard to see why. As a Master Barber who has spent years working for L’Oreal’s Kiehl’s Since 1851 before venturing out on his own, he was able to hit the ground running by taking his most loyal clients with him.
What Charlie was able to do is establish a community around his businesses. He did this with the help of local artists living in the area where his barbershops were located. Today, his salon Orchard & Ludlow doubles as an art gallery that showcases some extraordinary art, such as that my NY native artist Mark West.
As many businesses are struggling due to COVID-19, Charlie has seen the opposite. His businesses are thriving, and he’s been able to keep the momentum going. In fact, this year, he has launched three new brands outside of the haircare industry entirely.
One of these is Artisan Luxury Brands, which is a consumer goods company functioning as the parent company to Artisan Barber, Orchard & Ludlow, and his two other new brands called The Grooming Alchemist and Artisan Media Group.
The Grooming Alchemist is a sort of hub for men’s lifestyle. It is especially focused on catering to former Jehovah’s Witnesses, a religious denomination he himself was once a part of. It is his way of providing guidance and inspiration for those who have left the insular sect.
Artisan Media Group is the creative marketing agency Charlie founded that focuses on creating different types of content to use as promotional material on social media. Everything he has learned over the years gets channeled into a brand new passion of his.
It sure does appear as if Charlie McCoy is a multifaceted man who was able to adapt after leaving his faith, thriving in a completely different world than the one he was raised in. Charlie’s company reflects his own personal traits, which include overcoming adversity and being able to achieve success with anything he places his focus on.
His two brick-and-mortar businesses have not only survived the pandemic-related economic fallout, but they have been thriving. The product lines of these businesses include cruelty-free products. Also, these barbershops and salons cater to their clients’ needs and wants in a way that provides a truly unique experience.
Looking forward, Charlie wants to expand beyond NYC. He’s already managed to expand to Chicago, but eventually plans to have salons and barbershops across the US. Charlie wants others to know that anything is possible, as long as you apply yourself and recognize the immense opportunities that exist for you.
You can head over to Artisan Luxury Brands to learn more about Charlie and his thriving businesses.