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Givanne Nelson is a Millennial Marketer from New York City who started a digital marketing agency, Le Pale Shadow LLC, and marketing automation company, Internet Bots NYC.
Givanne is on a mission to combine his two loves, marketing and programming, to create new industries for young entrepreneurs such as himself. Throughout his journey, he provides content to other future entrepreneurs that can learn to build new industries and grow their wealth.
“Le Pale Shadow LLC is my full-service Digital Marketing Agency that specializes in promoting non-invasive cosmetic treatments while Internet Bots NYC is my automation startup. It focuses on automating all forms of online activity. My idea is simply a combination of my two loves which are marketing and technology. Instead of having them separated from each other, I decided to use “The Blue Ocean Strategy” to bring them together. I want to bring my community along with me on this journey, so my personal goal is to educate other aspiring entrepreneurs on the benefits of entrepreneurship and how programming can help shape new industries.” – Givanne Nelson
How did you come up with this idea?
Givanne Nelson: The landscape of marketing has changed with the inclusion of chatbots and messenger marketing. Now, most businesses are investing in automation to make all of their marketing seamless (alongside other forms of automation). 59% of Fortune 500 companies alone have invested 3.3 billion into marketing automation. This opens a gap in the field of marketing that requires the expertise of a programmer that understands marketing fundamentals.
How do you creatively advertise?
Givanne Nelson: My way of advertising is by creating communities. This is something I learned from Andrew Kroeze. All social media platforms have a group like function that can be used to promote your work/brand. First, you must provide free value to fellow industry professionals. Then, invite them to engage with your business and other like-minded businesses in a group of your design. The groups function as a community based around your business which, provides your brand with validity in your industry.
What are some of your hobbies?
Givanne Nelson: Here are my hobbies
- Reading books on a range of topics such as American History, Finance, Economics, Programming and Marketing.
- Filming Gary Vee style motivation videos for my community.
What are you working on?
Givanne Nelson: I’m working on building up the services in my marketing automation startup, Internet Bots NYC. The idea being a one stop shop for all online programming needs for marketing campaigns. This involves me currently looking to build up a team of experts in areas of machine learning, app development and SQL database creation.
Views on Automation
Givanne Nelson: As a programmer and a lover of technology, I am all for A.I. taking over the market. However, as a human being, I see the issues this will present. We can look back to the inclusion of apps in the market that have changed the job market. For example, Uber and Lyft. They completely changed the market for the taxi/cab industry. Ironically enough, their industry is going to change further with Elon Musk’s new plan for self-driving cars/trucks, Amazon’s new usage of drones, and the fast food industries’ usage of kiosks/machinery to replace standard workers.
What are some of the best books you’ve ever read?
Givanne Nelson: I’m a Huge book worm so I will try and make this short:
- Entrepreneurship: Rich Dad Poor Dad by Robert T. Kiyosaki
- Economics: Wealth and Democracy: A Political History of the American Rich by Kevin Phillips
- Business Strategy: Blue Ocean Strategy by Seth Godin
- Marketing; Dotcom Secrets by Russell Brunson
- Personal branding; Crushing It by Gary Vaynerchuck & Expert Secrets by Russell Brunson
- Sales: Sell or be Sold by Grant Cardone
- Ad Copy: Cashvertising by Drew Eric Whitman
What is your favorite quote?
Givanne Nelson: “When you learn, teach. When you get, give.” — Maya Angelou.
What’s one new trend that you have noticed?
Givanne Nelson: Before this year it would be the increased usage of automation but as of last month, it is The Billionaire Space Race. I’m a huge fan of everything Elon Musk and now the world is seeing the life changing genius that he brings to the market place. Now, it’s growing so large that other nations are entering the pool along with other billionaires around the world. It is an estimated trillion-dollar trend that can be highly profitable where any entrepreneur (both experienced and new) can capture even 1% of the market.
What were your biggest failure and biggest success? What did you learn from them?
Givanne Nelson: Biggest Failure: I definitely have a lot of failures but the one that sticks out is having clients have control over your work and time.
Lesson: This was a simple lesson in earning what it means to be an entrepreneur. As a man coming from a typical 9-5, I started my journey with that mentality allowing my clients to treat me like an employee instead of a partner.
Biggest Success: Learning the power of giving to others more than you expect in return.
Lesson: You gain nothing from working for selfish gain but to helping others during their journey is something worth way more.
Where do you see yourself and your product in a couple years? What’s your dream?
Givanne Nelson: I see myself teaching other young entrepreneurs the benefits of entrepreneurship and programming. Specifically, teaching how A.I. and machine learning are going to change the market.
For my business, I see it growing.
What does “More Life” and “Inshallah” mean to you?
Givanne Nelson: I use both in most of the video content I create. “More Life” comes from my favorite artist of this generation, Drake. It simply means to enjoy your life to the fullest and seek new opportunities.
“Inshallah” is Arabic (full disclosure, I am not Muslim). It roughly means “If God Wills” referring to future events.
I use them both as powerful sayings referring to your present actions “More life” and your Future actions “Inshallah”.
What is some advice you would give other young entrepreneurs?
Givanne Nelson: Here is some golden advice
- Never stop believing in yourself. As an entrepreneur your resolve will get tested constantly. you have to be strong enough to see your ideas through it all.
- Keep your eyes open for new opportunities. Every day there is a new door that opens for “us”(entrepreneurs) to take advantage of.
- Invest in self-education. NEVER EVER stop learning!!!
- Share your knowledge with others. Never forget to pay all of your blessings forward to others. Never forget how hard you had to grind in the beginning so you understand the power of helping others through that journey.