While setting a goal, you may find yourself looking for signs that you have succeeded through other people’s achievements.
Co-founders Ada Hu and Eva Jiang of NU Media begs to differ and offers a fresh perspective on this. They believe that success is personal and specific to each individual in varying ways. For them, it’s ending a day being fulfilled and happy knowing they each gave their full effort for a client.
It is reflected in the reputation they’ve built with NU Media’s customers and how they rely on their referrals. Word of mouth is a huge element in their success, coupled with the contributions of the sales team and affiliates. They acknowledge how her clients’ recommendation of NU Media to their circles has helped them become successful.
The reputation NU Media has built did not happen overnight, especially with the competition in their industry. Ada emphasizes the positive result of knowing one’s niche and digging deep in meeting her clients’ requirements. Making more effort in understanding more about how their company can differentiate itself from her competitors is key. To build a successful database, she says, “A client needs to see why hiring you is the best decision they will make.”
“If you haven’t failed, you haven’t tried.”The motto that has helped Ada Hu become successful
With the reputation Ada and Eva built with their clients, and in their industry, there were numerous satisfying moments throughout her career. They say that seeing their team members flourish is one satisfying moment in her business. Another is when clients thank them for the service they have provided. Finally, they share that conquering COVID-19 despite the challenges is another satisfying moment in their careers.
Ups and downs in businesses are normal but may be discouraging for some entrepreneurs. Being optimistic and dedicated are two things that Ada Hu and Eva Jiang both do better than most. She acknowledges that her mindset is what differentiates her from others.
Many people may feel hesitant in sharing their failures, but Ada Hu describes them as ones that make her stronger. She shares that in business, things don’t always work out despite putting in your best efforts. More importantly, it’s ok to fail and embrace it to change your perspective and not define you. Her motto, which helped her become successful, is: “If you haven’t failed, you haven’t tried.”