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Everyone has vices. Ryan Mulvany’s is selling. Mulvany, a film graduate with a background in engineering, is a renowned Amazonoholic. He’s been called the Amazon Whisperer to be precise. Mulvany has been selling products on Amazon for nearly a decade, from his garage to the C-suite of his own 8 figure business. The business (Quiverr) grew into San Diego’s third fastest-growing company, and Amazon awarded it with Platinum Seller Status. Quiverr was fully acquired by one of the world’s largest brokers, Advantage Sales and Marketing.
Mulvany’s activities and information are richly found on LinkedIn and Instagram where he documents the ever changing atmosphere of selling on Amazon, along with his entrepreneurial headspace along the way to keep hustling.
Chapter 1: Getting into Amazon Through Books
The massive exit began with used books, then new books, toys, games, food, soaps and beauty products, even Justin Bieber pillowcases at one point. It was in 2009 when Ryan’s fiancé had a textbook to sell. Mulvany, listed it on Amazon, and about an hour later is sold. Next, he rifled through her parents’ library and sold off their dusty books to fund his honeymoon. Ryan then established an agreement with a local library to sell their used books and split the proceeds with them.
One year down the line, his honeymoon fund turned into a home fund which two years later became a home. From there the side hustle was turned into a real business, Quiverr in 2015.
“Quiverr had hockey stick growth pretty much from the get go.” Recalls Mulvany. “We were just trying to hang on really.”
In 2017, Quiverr was acquired by one of the nation’s largest consumer packaged goods brokers, Advantage Sales in Marketing.
Chapter 2: Testing and Staying Disciplined Along the Way
Success is not something you follow or pursue but something you attract. At Quiverr’s genesis, they created their own brands to sell on Amazon. Soon they realized they could apply the same tactics used to launch their own brands to a broader portfolio of existing brands in the market.
“We didn’t set out to be an agency,” recalls Mulvany, “but we soon realized that our knowledge could benefit and accelerate growth far beyond our own products.”
Ryan was personally responsible and accountable in developing strategies unique to each client’s needs, managing a team of specialists to execute the plan, and maintaining diplomacy and transparency with clients as the campaign progresses.
The campaign highlights include full service Amazon brand management such as Trend Analysis, Content Optimization, Seller Enforcement, Logistics, Review Management, to name a few.
They stayed disciplined in their model. Only focused on Amazon.
“Brands would ask about eBay, Walmart, and others.” Said Ryan “we always told them until they squeeze everything out of Amazon, we’re not going to focus on those.”
By staying in their lane from a business model perspective, it allowed them to perfect their craft and continue to evolve and adapt it to Amazon’s constant changes.
Chapter 3: The Exit
By staying focused on their model, Quiverr became one the leading Amazon Agencies, working with some of the world’s most recognized brands. In 2017, Quiverr was wholly acquired by one of the world’s largest CPG multibillion-dollar brokers, Advantage Sales and Marketing. Quiverr now focuses on providing Amazon solutions for the top recognized CPG Organizations and their assets. Their top profile clients include Unilever, Pepsi, Phillips, Energizer, Quest Nutrition, Drunk elephant, among others.
Through all the sales, and clients, and products, Ryan remains addicted to selling. Even more so now than before. Jeff Bezos keeps saying its only day one. Ryan doesn’t plan on quitting anytime soon.