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Travis Steffen wears many hats. Today, he is perhaps most popularly known as the CEO of GrowFlow Corp., a software-as-a-service (SaaS) company aimed at helping hemp and cannabis startups with compliance, inventory management, and scaling. Before he settled into his role in GrowFlow, Steffen kept himself busy with learning everything he could about entrepreneurship. After 7 profitable exits and a couple crash-and-burns on the way to success, he became famous as a viral entrepreneur and business advisor for startups.
A lot of entrepreneurs know him as the author of the marketing book Viral Hero, in which he details everything he learned while managing (and mismanaging) several companies. In a nutshell, Viral Hero is an explanation of how Steffen reverse-engineered viral loops for marketing new products. After identifying what makes certain products go viral, he focused on finding the product details that fitted within those loops. He then put together Viral Hero as a way to teach other entrepreneurs how creative product architecture can be used to scale any type of business. It would be an understatement to say that Steffen knows a thing or two about weighing risks versus the potential for profit.
In fact, before Steffen became a mentor for new business owners, he was a professional poker player. And while there are many poker-playing chief executives out there, he actually wrote a book about the game. It’s called Peak Performance Poker: Revolutionizing the Way You View the Game, and it combines Steffen’s expertise as a former poker player and strength and conditioning coach. Unlike most other poker books, this one doesn’t focus on poker tips alone. Instead, Peak Performance Poker is about optimizing a player’s physical and mental health to be able to consciously enter a state of ‘flow,’ wherein one can play to the best of their ability. In the book, you’ll find tips for winning at poker, such as playing a balanced range and how to control your emotions. But they’re interspersed with nutritional advice and mental sharpness exercises, which further raise the effectiveness of tried-and-tested winning tips. The wisdom found in Peak Performance Poker has earned Steffen niche followings in poker, health, and business circles.
These are the roots of the man’s fame and success. And from these roots, Steffen has grown into his own brand as a celebrity-entrepreneur. Apart from inspiring others to follow their business dreams, he actually gives people the tools they need to accomplish this gargantuan task. If you need help creating viral content to grow your business, Viral Hero can start you off on the right path. And if you want to be a successful poker player or make positive changes for your mental and physical health, there’s Peak Performance Poker. And if you want to stabilize or streamline the growth of your startup, GrowFlow’s SaaS tools can expedite the process. Steffen has found several ways to become rich while helping others in the process. And if you have similar goals as an entrepreneur, you can learn a lot from studying his career.