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Undoubtedly, e-commerce is taking over the world in storm. People are running towards the same in mass and kind of getting away from the conventional shopping episodes day by day. And, the business-owners are taking every possible stride to advertise about their businesses. In such a scenario, what is playing the major role is social media. Yes! When it comes to Facebook, Twitter, and other social media platforms, e-commerce is making the best use of them for advertising themselves.
However, there are many other kinds of effective ways of advertisements also. But, if you are an e-commerce owner and you’re still not able to advertise your business amazingly then just give a second thought about what are you doing for that?
Are you taking the right steps? Are you aware of the trending advertisement options?
Not able to come up with a strong and clear answer to all these queries? Then, just take a glance at the following types of e-commerce ads and you’ll get to realize how fantastic they are!
1. Dynamic Product Ads
Dynamic Product Ad is one of the newest and significant types of ads which get on-air through Facebook. The big brands like Booking.com are getting the best results with such kind of ads. This kind of ad unit connects the product catalogs of your stores with your Facebook ad account and pixel.
When someone will visit your site and then logs into Facebook then they would be able to notice the same product that they work looking at on your website. As a result, the ads they will see will be absolutely personalized and your brand will get a good reputation among the prospective and existing customers.
2. Abandoned Cart Ads
It has been estimated that almost 68.63% of shoppers abandon their cart. Yes! If 10 people add different products to their cart then most of the time 7 would leave without making a purchase.
Now, isn’t it necessary to get those shoppers back to your store and entice them to complete their purchase? But, how should you do that? Well, fortunately, with retargeting, you can run an immensely customized ad while targeting these individuals. Just make sure that these ads typically offer an incentive like free shipping or 10% off as an extra perk so that people get enticed to return to your business again.
3. Customer Thank You Ads
As a businessman, if you’ve the habit of leaving no stones unturned for turning the leads into customers and once their objective is accomplished then you just don’t care, this is certainly a huge mistake! It is quite easier to convert a first-time customer into a repeat customer than it is to turn a cold lead into a customer for the first time. In fact, it has been observed that to acquire a new customer is no less than 6-7 times more expensive than it is to keep a current one.
So, be smart and don’t forget to run a thank you ad for your store and thus you would be able to keep your customers always happy! You would definitely be able to create a brand -loyalty with such kind of ads along with increasing the customer satisfaction to a great extent.
4. New Traffic Generation Ads
Well, retargeting is definitely wonderful but it doesn’t seem like effective enough if you are finally not being able to drive quality traffic towards your site. So, it’s always better to possess an ad campaign which could drive potential new customers towards your store. You can refer this type of campaign as something like first touch point ad as it’s the first time the person who is viewing this Ad will hear about your business.
Moreover, you can opt for the approaches like using graph search and audience insights, A/B Test, beginning with a lookalike audience etc. to decrease the cost and improve the performance of such kind of ads.
5. Existing Customer New Products Ads
It is a known fact that the businessmen don’t think twice before spending huge marketing resources on their existing customers. The figures like the existence of 5-20% of probability of generating a sale from new customers and 60-70% of the probability of attaining a sale from existing customers further underpin such a fact.
Moreover, there are some more awesome facts and that are existing customers spend an average amount of 33% more than the new ones and 80% of the future profits of any business usually come from just 20% of repeating customers.
So, now, keeping this data about repeating customers in mind, it’s definitely a no-brainer that whenever you launch a new product then the first ad that you run should be always a new ad for product announcement which is targeting your existing customers.
Also, while you make such a move then consider using the copy of this ad which shows appreciation and offers an exclusive reward. As everyone wants to feel valued so such an advertisement approach from your end will do wonders.
Take Your Turn
So, aren’t these ads compelling enough? So, if you’ve not given a try yet then opt for these soon. Just don’t forget to start small, experiment, analyze the results, and iterate!! I am sure you would soon notice the graph of your sales going up like never before.