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As the world of commerce continues to change, 2019 promises to see even more transformation to come. One of the biggest changes to come, though, is expected to come within the business to business, or B2B, industry. As businesses continue to utilize the skills of those around them, how you target these people will become very much pertinent to your long-term success as a professional.
With that in mind, then, let’s go and take a look at what you can expect from B2B commerce as we move into 2019.
B2B buyers are getting younger
One of the biggest surprises is that B2B buyers are getting younger and younger. Once seen as a more experienced game, people are starting up their own businesses are younger ages. Since they need help and services from other businesses, the average age of your standard B2B buyer has come down a fair margin.
Keep that in mind, as it will play a role in making sure you can accordingly integrate with your potential buyers. If you are expecting to always be dealing with veterans of the business world, you’ll be shocked when you see so many fresh-faced B2B buyers!
Mobile e-commerce is here to stay
Another thing to note is that the m-commerce industry is not a fad: it’s the beginning of a societal transformation. We are moving away big time from just dealing with local business: this means that you need to be ready to compete with more competition.
If you are still trying to get to grips with the fundamental growth of mobile commerce, now is the time to do so. It’s going to become a staple of your business – and all of your competition – for the long-term. Connecting with business via m-commerce is essential.
Not in an area with a strong enough signal to manage m-commerce properly? Then invest in a signal booster: you cannot afford to miss out.
Multi-system integration is useful
Many B2B businesses will be too narrow in their thinking when it comes to using a multi-system platform. You should be looking to expand out on as many platforms as you can, as the rise in competition means it’s less possible to be visible without making huge efforts.
We recommend, then, that you spend some time getting used to a multi-system integration system. It’s only going to benefit your businesses overall prospects. Make sure you take the time to connect together your e-commerce system with stuff like customer relationship management tools to save time, stress and frustration.
Omni Channel eCommerce
You need to consider the ease of which people can buy from you. At the moment, it might be too tough. It should be just as simple for someone to make a purchase face-to-face as it is for them to do it using a mobile device. This means that you should tap into as many channels as possible, ensuring that people can make their purchase in as many conventional ways as is possible.
Make sure you have a universal kind of branding, and that you put the same effort into each of your sales platforms across every channel.
Virtual Reality
Once seen as something for decades in the future, VR is here – and you can use it to your advantage without breaking the bank. If you are serious about making proper changes to the way that your business runs, then we recommend that you spend a bit more time looking at virtual reality tools.
Such software is likely to help you to create a more holistic, inviting message to users that will encourage them to return in future.
Getting your B2B commerce platform correct
Of course, you should be ready to make changes to the way that you work. From investing in a signal booster to unifying all of your business efforts, there is much to be considered as time goes on. Keep that in mind, and it might make it easier to get your B2B commerce more in line what your potential customers would expect in 2019.
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