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I recently had the pleasure of chatting with Case Kenny who is the host of the iTunes top 100 podcast “https://podcasts.apple.com/us/podcast/new-mindset-who-dis/id1383599078?mt=2” “New Mindset, Who Dis”. He is also the founder of the daily self development email PRSUIT where he writes to over 209,000 people each day. I had the opportunity to ask him several questions about his success, challenges, responsibilities, and if he ever thought about quitting. Here is what he had to say:
Can you tell me the story of your prior successes, challenges, and major responsibilities?
I started blogging in 2014 as a creative outlet. I’ve always been a voracious reader and writer and wanted to continue that passion after college so it was a natural fit for me. At the time I was working in advertising at a couple of agencies in Chicago and over time came to learn what it would take to become a successful and impactful blogger. I started prsuit.com with that perspective as a means to host my content and in 2018 it started to blow up.
I now write to over 209,000 people each morning via the daily email and started the New Mindset, Who Dis podcast to bring my writing to life. In only 7 months the podcast hit 1,000,000 downloads and now sits in the iTunes top 100 podcasts. I use my Instagram (@case.kenny / “https://instagram.com/case.kenny”) to communicate with my listeners and encourage them to message me. I get hundreds of DMs each day as a result and it’s super fulfilling and humbling to be in this position. It has led to amazing opportunities, an incredible network and impactful brand sponsorships like the one I have with Microsoft.
I am a writer and podcaster at heart but am also an entrepreneur as I make a living from my content through sponsorships, speaking events and my own products. It’s a unique mix of talent, sales and persistence.
Can you tell me about a time when you almost gave up, how you felt about that, and what you did instead of giving up?
I have considered quitting a lot! Starting and growing a podcast (much less one that is highly listened to and makes money) is very difficult. It requires you to really stand out, be consistent and give people a reason to want to listen to you. When I initially started I was getting maybe 50,00-60,000 downloads a month and I started to seriously question why I was doing what I was doing and why I wasn’t getting the results I wanted. I considered calling it quits.
Fortunately I didn’t, I put my head down and kept publishing, fine-tuning my voice and message and in October 2018, the podcast blew up. It ranked #26 in the world on the charts and #8 in the world as a Self Help podcast. Subscribers started to pour in and I felt energized to continue delivering my message. Consistency is everything. When you combine that with a genuine approach to content and a personality that is raw and approachable, I think you have a winning formula to create a popular podcast that is impactful.