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Instagram is that platform where almost 1 billion people are active monthly and are constantly sharing their photos and videos and various other kinds of visual posts on a regular basis. Since its introduction in 2010, Instagram has never looked back. The growth that it has seen is tremendous and this is what has left most of the marketers as well as business owners with one important and clear question. This question is how they can use Instagram for their business. It is not extremely difficult to set up your profile and start your business on Instagram but what you need is strong Instagram marketing strategies, so that your business can remain unique and one step ahead of all the competitors. Given below is a list of the important tips that you should definitely follow when you are using Instagram for your business.
Write an interesting bio
According to www.buffer.com, it only takes 2/10ths of one second for any random person to form an opinion, which is related to your business. This definitely means it is imperative to create a great impression with the help of the content that you are posting on your profile as well as the Instagram bio.
Your Instagram bio deserves love as it is undoubtedly the first and most important place that people are going to set their eyes on when they come across your business profile on Instagram. The bio is also responsible for playing an important role in compelling your potential customers to take action as soon as they land on the profile. They can be interested to follow you, go through your account and come across your services and products, and they can even end up purchasing something from you by visiting your website. However, all of this depends on how good your Instagram bio is.
In your Instagram bio you need to:
- Explain what your brand and you are doing.
- Appeal to the target audience.
- Make use of the brand voice as well as the tone for connecting with the community.
- Ensure that you are including a link.
Most of the business owners already know this that the one and only place on the visual platform, where you have the option of sharing the clickable link is undoubtedly the bio section. Given below is a list of the strategies that have been working for a number of reputed businesses on Instagram.
- A number of Instagram accounts make use of the link for driving traffic to the homepage.
- Many others are responsible for linking the Instagram profile to certain specific landing pages or to unique content pieces.
- A number of brands ensure that the links are updated regularly in order to drive traffic to the content that they have uploaded lately.
Create a business profile
When you switch to the business profile from your personal account, it will be easier for you to make use of the important Instagram business tools, which will help you to understand your followers as well as study the growth of your business on this platform. When you are switching to the business profile, it is going to be easy for you to add relevant information regarding the business on the Instagram profile. For instance, you have the option of adding a phone number, email address, and also the physical address of your business. Ensure that you are keeping this tip in mind when you are using Instagram for business.
Use a recognizable image for your profile
When you are choosing your profile picture, it is crucial that people recognize your brand almost instantly, as soon as they come across the Instagram profile. As a business, you need to choose the options that are listed below.
- Your business logo.
- The logo mark (Only the logo and no marks).
You need to know that there is nothing wrong or right here and you have to take care that you are not limiting yourself to the options that have been listed above. You need to consider what is going to boost people to visit the Instagram page and recognize the brand at the earliest.
Ensure that you are setting goals
When you are making use of any marketing channel, it is crucial that you have certain goals that you are interested in achieving. Similarly, Instagram is not different at all. If you are interested in investing both your money as well as time on Instagram, you have to ask yourself as to what you are looking forward to achieving. Given below is a list of the goals that almost all the brands have in order to make sure that they have a strong Instagram presence.
- Ensure that you are showcasing the services and products.
- Build the community.
- Increase awareness of the brand.
- Highlight the values and culture of the company.
- Advertise to all the potential customers.
- Increase the loyalty of the brand.
- Share updates as well as company news.
When you set these goals, it is going to help you to define the kind of content that you are going to share on this platform and also, it will be simpler for you to measure success.
Ensure that you are paying attention to the color palette
It has been observed that most of the successful businesses on Instagram use a particular color palette, which has been helping them create one of the unique as well as distinct styles. Similarly, you also need to do the same. It is your responsibility to think about the colors of your brand along with the visual style when you are posting anything on Instagram. Make sure that the palette that you are choosing is aligned with the aesthetic of the brand as well as the brand colors.
Maintain consistency with the fonts
Text overlays have become significant on Instagram since the past few years and the reason behind this is a number of people prefer adding subtitles to the videos. If for you, the text is responsible for playing one of the most important roles within the Instagram content, you need to think about the font that you are using and how it is related to the fonts that you are using on your business website or any other marketing material. In order to remain professional, it is mandatory that you maintain consistency.
When you are using Instagram for your business, you cannot forget to remain consistent. Make sure that you are going through the tips that have been mentioned above so that you do not end up making any mistake on Instagram.
Author Bio –
Kristen Smith has been working on the importance of social media in marketing with thousands of real Instagram followers for her postings. You can visit using Instagram for business for more information.