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Bhupinder Nayyar, co-founder and COO of free publishing website Bameslog. Catch him on Instagram and LinkedIn for heaps of helpful material on Entrepreneurship, marketing, and productivity.
City where you’re from: Kullu, Himachal Pradesh.
Currently in: Bangalore
Hobbies: Reading, writing, meditating, long walks, journaling.
Favorite quote: “No matter what people tell you, words and ideas can change the world.” – Robin Williams
Twitter: @xdbhupinder
Hey Bhupinder, Why did you decide to become an entrepreneur?
I decided to become an entrepreneur for two reasons. The first thing is I wanted to create jobs, and second is I don’t want to work from 9-5 hour job.
Who were your biggest influences? Was there a defining moment in your life?
My biggest influences are my parents. My parents have shaped me into the person I am today. They are the two most influential people in my life.
One day, I got a game-changing phone call from Ajay (my co-founder). “He told me we can’t have investments with one person – he need to have a co-founder with him. “He said that we have everything, but we don’t have you here. It stuck with me in my heart. I had to go with him.”
I went home and laid out everything Bameslog had done. To my surprise, my parents agreed, telling me to go with what made me happiest. I dropped out of college and moved back to Bangalore.
In a few words, what is Bameslog? How did you come up with this idea?
Bameslog is a site for content creators and consumers. Instead of curating your content feed yourself, it uses artificial intelligence (AI) and machine learning to figure out your preferences are and recommend new content.
On Bameslog, users can watch videos, read content, and create and share their own content. I founded the company in August of 2013 with my high school friend Ajay Thakur and we released a public beta site in August of 2015.
When we first started our site, we hit a challenge that required us to use three or four different platforms. But why couldn’t we have just one? That unnecessary burden is where we came up with Bameslog.
Bameslog got its start as a realization in school, when I found it hard to be interested in what he was reading at school. The problem wasn’t a dislike of reading – it was the type of things I had to read. As many in our generation did, me and Ajay turned to the internet for refuge.
“We started writing online”. We made an online blogging profile and began writing in 2012. While writing, we were getting videos, pictures, and readings from three or four different platforms. We only wanted to use one.
In the meantime, me and Ajay created an app download site called Apie. Six months later, Google sent us a letter saying that the account had been banned from Google Adwords. We ended up having to shut down the site because there was already a company named Apie. In 2013, we went on a mountain retreat to decide what to do next.
Apie fresh on their minds, we wanted a very distinctive name and settled on Bameslog, the name of a technology company Ajay had dreamed up when he was in seventh grade. Ajay honed his programming knowledge and began working on the project.
How is this platform different and unique? What has been your favorite moment with it? What’s the vision?
It’s a content creators and consumers website. Instead of curating your content feed yourself, it uses artificial intelligence (AI) and machine learning to figure out your preferences are and recommend new content.
The AI learns about you time and time again to suggest content according your behaviour.
There are many favourite moments, there is no single as such. One of is when my parents agree to let me do what I want to do. (this is the most favourite moment in my life). In product when we crossed some 100,000 visits on some very interesting articles through linkedIn.
The end goal is to make a one-stop platform to consume and produce any type of content–photographs, video, text, or whatever form our users want.
Where do you get most of your traffic for you blog from?
Our major traffic puller is LinkedIn. This is the untapped marketing channel which have benefitted us to drive traffic and take advantage of it’s users. Brands must use LinkedIn, whether small or big.
Did you experience failure along the way? What did you learn from it?
Yeah, loss of money and team is a failure. The lesson I learnt is communication is the key to everything, verbally and written. There should be communication with each and every individual. Team bonding increases by transparency, and transparency only comes through communication.
Give the readers the best entrepreneurship advice you have.
The advice that I want to give to entrepreneurs is to think rational (pros and cons).
Teach us something about internet marketing and sales. Which players do you like in that space?
Internet marketing or sales is all depends on your creativity. The more you are creative in thinking, the more sales you will drive. My favourite is CMI, Observer, HBR.
While working on your project, have you come across any interesting bit of knowledge that you’d like to share?
While doing the project, ummm … yeah – the new finding is we should give time to ourselves to relax – to be mindfulness. I love meditating or breathing or taking long walks. Today people wants to earn quick money, and they are awake 24×7. What I have learned is we should respect our relaxing time, then only we can create momentum and consistency.
What should an entrepreneur focus on?
He should be focus on planning, and choosing right people.
What are some of your favorite books?
Oh I have many. Lead without title, The monk who sold his ferrari – by Robin Sharma, The four hour workweek by Tim Ferris, Think and grow rich by Napoleon Hill, Adam Grants’s – Originals: How Non-Conformists Move the World, Give and Take: A Revolutionary Approach to Success. Currently I am reading Reinvent Yourself by James Altucher.
Where do you see yourself and your product in a couple years?
I see myself writing books, and speaking at different conferences and the product would a one stop place for content curation and consumption.
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