Yes, Boarderie got a deal on Shark Tank. The West Palm Beach company, which ships pre-arranged cheese and charcuterie boards overnight, appeared in Season 14, Episode 7, which aired on November 18, 2022. Co-founders Aaron Menitoff and Rachel Solomon asked for $300,000 for 5% and left with $300,000 for 9% from Lori Greiner. The deal closed: a year later, Solomon told Tasting Table it had been finalized quickly. Boarderie is still in business in October 2026, still privately held, and still selling boards direct to consumers. The part to read carefully is the sales figures, which come almost entirely from Greiner and the founders and have roughly quadrupled with each retelling.
The Boarderie Shark Tank deal at a glance
| Question | Answer |
|---|---|
| Episode | Season 14, Episode 7 (aired Nov. 18, 2022) |
| Pitched by | Aaron Menitoff and Rachel Solomon |
| Ask | $300,000 for 5% (a $6 million valuation) |
| Deal | $300,000 for 9% from Lori Greiner (about $3.33 million) |
| Other offers | Kevin O’Leary, Barbara Corcoran and Mark Cuban, per press recaps |
| Did it close? | Yes, per co-founder Rachel Solomon (Tasting Table, Nov. 2023) |
| Status, Oct. 2026 | Active, privately held |
The valuation arithmetic is simple: $300,000 divided by 5% is $6 million, and $300,000 divided by 9% is about $3.33 million. Our post-money valuation calculator runs the same sum for any ask. The founders gave up almost twice the equity they asked for, which is the normal outcome on the show rather than a sign of a weak pitch.
From a Palm Beach catering company to boxed charcuterie
Boarderie began as a pandemic pivot. According to the company’s own story page, Aaron and Julie Menitoff ran a gourmet hospitality business in Palm Beach whose clients included Bruce Springsteen and Prince Harry. When events were cancelled in 2020, they partnered with Rachel Solomon and Angel Jerez and asked what it would take to make catering-quality cheese boards that could be shipped anywhere. The company says the four “bet the farm” on the idea. Its site lists Aaron Menitoff and Solomon as co-CEOs and Julie Menitoff and Jerez as co-COOs.
The founding date depends on which source you read. A September 2022 company announcement carried by The National Provisioner said Boarderie was founded in fall 2020. The company’s current story page says 2021. Tasting Table’s account is that the company first shipped through third-party sites in 2021 before launching its own website, and pitched on Shark Tank a few months after that site went live.
The product is the logistics. Each board arrives assembled and chilled on an acacia wood tray, so the buyer doesn’t shop, slice or arrange anything. In 2022 the company offered three holiday boards priced from $129 to $239. “We’ve created a whole new category in edible gifting and entertaining,” Solomon said in that announcement. The “first and only” claim in the same release is the company’s own description, not an independent finding.
What happened in the Tank
The Boarderie Shark Tank pitch did not get through on the first try. Solomon told Tasting Table that the company applied in its first year and was rejected, then applied again and was selected, and that the rejection was a blessing because it could not have met the demand an episode brings.
On air, the founders asked for $300,000 for 5%. Press recaps disagree on the sequence of offers. Food Republic lists Kevin O’Leary at $300,000 for 17.5%, Barbara Corcoran at $300,000 for 13% plus a $300,000 line of credit, and Greiner at $300,000 for 9%. Tasting Table, which interviewed Solomon, says Greiner opened at 13%, Mark Cuban came back in at 10%, and Greiner dropped to 9% to win the deal. Both accounts end in the same place: $300,000 for 9% from Lori Greiner. Food Republic also records the founders telling the Sharks the business was profitable and expected about $400,000 in profit by the end of 2022, and that their assembly line could make about 3,000 boards a day with next-day delivery nationwide.
Did the Boarderie deal close?
Yes. Many handshakes on Shark Tank change or fall apart in due diligence. This one did not, by the founders’ account: Tasting Table reported in November 2023 that the deal was finalized quickly and that the company and Greiner had “solidified” the partnership. Greiner still lists Boarderie among the nine companies on her own Shark Tank page in 2026. Her exact stake today has not been made public.
What happened to Boarderie after Shark Tank
The episode aired in mid-November, the start of the gifting season, and the company was not ready for what followed. Solomon told Tasting Table that sales reached $1 million a week in the weeks after it aired, and that Boarderie suspended orders over Christmas because it ran out of cheese. “The amount of specialty cheese producers who did us major favors last December is unbelievable,” she said. The company sent refrigerated trucks to collect specialty cheese directly.
The milestones after that are easier to verify than the money. The company and Tasting Table both say its boards were picked for Oprah’s Favorite Things. Tasting Table reported that Boarderie set a Guinness World Record for the largest charcuterie board, at 769 pounds and 20 by 14 feet, and donated the food to The Lord’s Place, a Palm Beach County homeless-services charity. The company’s story page says it donates more than 300 pounds of excess cheese and meat a week to the same charity, and that it employs adults with developmental disabilities from The Arc of Palm Beach County at the same wages as other staff.
How big is Boarderie? Read the sales numbers carefully
Every large figure for Boarderie traces back to the company or to its Shark investor, and none of them is audited:
- Before the show: Tasting Table put 2022 sales, before the pitch, at more than $1 million.
- June 2024: Food Republic reported that Greiner said on Instagram that Boarderie had sold more than 300,000 boards and done $50 million in sales.
- Undated: Food Republic’s own article states the company “generated $70 million in sales”, with no source given.
- 2026: Greiner’s website says Boarderie has done “$225 Million in sales since airing 3 1/2 years ago.”
Going from $50 million in June 2024 to $225 million by roughly mid-2026 would mean selling about $175 million in two years, or around $85 million a year, against a business that reported roughly $1 million in the year before the show. That is not impossible for a gifting brand with a television push. It is also a promotional figure on an investor’s website, it doesn’t say whether it means retail value or company revenue, and we found no independent report that confirms it.
Who owns Boarderie now, and is it still in business?
Boarderie is privately held by its four co-founders, with Greiner as an investor. The size of each stake is not public, and we found no report of any later funding round, sale or acquisition. The company is still trading in October 2026, selling through its own site with free nationwide shipping. Its boards are not sold on Amazon, which makes sense for a chilled, perishable product, so we have not linked one.
What founders can take from it
First, a rejection can be timing rather than a verdict. Boarderie was turned down in its first year, and Solomon’s own view is that it couldn’t have survived the demand if it had been accepted then. Second, airing in mid-November is a supply-chain test as much as a sales event. The company that sells $1 million a week has to buy cheese at the rate of $1 million a week, and it ran out. Third, the equity gap is normal: founders who value their company at $6 million often get $3.33 million on the show, and Boarderie’s later growth suggests giving up 9% instead of 5% did not cost them. Last, when a figure appears on an investor’s own website, read it as marketing until a second source confirms it. The same habit applies to every company in our Shark Tank founder profiles, including the Legacy Shave founders who pitched in the same episode.
