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Beware of the signs of burnout in your employees. They will be hunched over their computers, chugging another cup of coffee to stop their eyelids from drooping. They will casually complain about their sleep deprivation. They will look like they are barely keeping it together.
When you notice these red flags, you need to re-evaluate how your company is managing workloads. If you don’t make changes soon, you could see drastic losses in productivity and staff numbers.
When you’re in a managerial position, you need to ask yourself if you’re dividing up the workload amongst your employees properly. According to the Harvard Business Review, a common problem is overloading the most capable workers with important tasks and tight deadlines. They may be incredibly skilled and dedicated, but you’ve set up a workload that isn’t sustainable for them. A hiccup like getting the flu could throw a massive wrench into their entire schedule.
One of the ways to lessen their workload is to remove a task like data analysis. Your most skilled and hard-to-find staff members should not be taking hours of their precious time to monitor and record changes in digital media engagement, website traffic and competitor website changes that affect ranking. Instead of asking them to juggle yet another responsibility, you should see what Morphio can do to improve their workloads with machine learning and increase productivity for the entire company.
It’s a digital marketing insights and reporting dashboard that can effectively track your company’s data across a variety of the major platforms. Not only will Morphio monitor and record the analytics, but it will notify you when something happens that falls outside of your normal patterns and also help you use that information to better your online performance — this means that you will expand your online reach and build a brand that’s impressive to potential investors.
The biggest benefit of using a digital marketing reporting dashboard is that it frees up time for your employees to fulfill their duties. They can optimize their work hours to perform engaging tasks like defining strategic business goals, calling up business partners or customers, responding to client emails or composing content for the website. Let the AI look over the metrics so that your employees can thrive in other projects.
Why should you make the change?
Ignoring the signs of job burnout will have a negative impact on your employees and your company’s environment in the long-run. Burnt-out employees won’t be as creative or productive, so the quality of their work will plummet. They will be emotionally on-edge, creating tense workplace interactions. They will also be more likely to get sick, which requires time off to recover.
Overworking employees is also a popular reason why people quit their jobs — they feel exhausted and unappreciated, so they hope to find less stressful work elsewhere. You don’t want to lose skilled team members, and you certainly don’t want to spend most of your work hours searching for replacements.
Don’t make the all-too-common mistake of treating your staff members like machines. If you expect them to do too much, they’re not going to be helpful for long. By outsourcing certain tasks, you can make sure that your employees are productive, creative and happy on the job.