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City where you’re from: Dallas, TX ( I was born in Memphis, TN but grew up in Dallas.)
Hobbies: Reading, writing, music, soccer, football and playing with my daughter Madison.
Favorite quote: “Success consists of the ability to go from failure to failure with no loss of enthusiasm.” -Winston Churchill
Social accounts Personal Facebook, Public Facebook Lenus Medical Consultants Facebook
What are you working on?
Chris Brown: My latest venture and the one that will probably end up having the most longevity is my company, Lenus Medical Consultants. We bridge the gap between Doctors and more personalized patient care. If you can help Doctors earn more money for providing better patient care that is actually geared towards not only healing or curing the patient, but preventing them from needing to come back to the office then the world just becomes a healthier, better place.
How did you come up with this idea?
Chris Brown: I was a pre-med student in college and my plan was to use the pharmaceutical sales space to fund Med school but once I got a glimpse at the corruption and deception that was in the industry I actually dropped out of school and vowed to never look at the medical industry again. That was more than 10 years ago, a lot has changed, a lot more regulation and compliance enforcement is beginning to come about and the goal of Lenus is to help fuel this wave of personalized, more effective, and just overall better patient care. The corruption in the industry prior was like anything else, fueled by money. We fuel this movement the same way, by driving substantial compliant revenue streams back into the Doctor’s practice.
How is your company different?
Chris Brown: It’s simple. We care! There are a lot of positives happening in the medical industry right now, many of which were predicted to cut off a lot of the money in the industry but we believe that when you are advocating for those who need it, when you’re being a voice to those who go unheard and just doing the right thing in general, the money will always follow.
What’s your dream with your company?
Chris Brown: To make a difference in the industry and to help fuel this new movement of better, more personalized patient care. To rid the industry of the generalization of patients, their symptoms, and how they are treated.
How do you creatively advertise?
Chris Brown: We don’t do a lot of advertising at the moment other than Facebook. I’m a strong believer in Facebook but for the most part we are a boots on the ground type of business at this point in time.
Who is your biggest influencer or mentor?
Chris Brown: That’s a tough one with guys like Gary Vee, Cardone and Eric Thomas out there but I think I would have to say my brother Jacob Cap has made the biggest impact, although Eric Thomas and John C Maxwell are both a close runner up.
What were your biggest failure and biggest success?
Chris Brown: My biggest failure had to be my first live event I ever hosted. It was called “Summertime Madness” and we lost every penny we put into it, luckily it was just a little over $10,000.
What did you learn from them?
Chris Brown: I honestly did a good job of turning that into a positive. I had one of my most ingenious marketing ideas come from that event and it ended up being what fueled our success in the industry there after. So what I learned was that a failure is only a bad thing if you write it off as a failure, we chalked it up as a W even though we walked away with $10k less than we started and in the end we were right for doing so, but only because we chose to be.
You mentioned you were homeless, tell us more about that.
My daughter was born a full 3 months early and it really threw us off track for a while. I went from having it all figured out and having a plan to not having a single clue of how to take care of my new family. My fiancé, Maitlynn and I had to live in the NICU with our daughter for the first 3 months of her life, sharing the 3 meals they gave to Maitlynn for being a breastfeeding mother because we had nowhere else to stay. After that we spent nearly a year homeless going from family members homes to friends homes and even to sleeping in our old beat up honda accord. I have to give it to Maitlynn for hanging in there with me when most people would’ve said “this guy is crazy, just get a regular job you bum.” she didn’t though, she hung in there and has been a huge factor in the successes we have had.
Value-add questions
Give the readers the best entrepreneurship advice you have.
Chris Brown: Just don’t give up. If it were easy then everyone would be cashing in on their dreams. Don’t worry about the naysayers, we all have them, they come with the territory. Just know what you want and never compromise your willingness to achieve it
Teach us something:
Chris Brown: Social Media Marketing is a powerful tool and it’s just so easy to create virality. I think the trick is just producing consistent, relevant content that brings value on some level to your audience.
What’s something new you’ve learned in the past month?
Chris Brown: How important your health is. I have recently gone vegan and it is one of the best decisions I’ve ever made. When you’re healthy you just have so much more energy, focus and mental clarity. I noticed nearly every billionaire is either vegan or vegetarian and it made me think man there must be something to this.
Teach us something we don’t know:
Chris Brown: Leveling Up; Success comes in levels or layers. Very rarely do you just shoot to the top in one fell swoop. Before every new level you’re going to face the hardest trials of your life. The first few levels are the hardest and the change in levels is the smallest, but its almost exponential in both apsects. The further along you get, the more equipped you are to deal with the difficulties you face and the increase in quality of life improves drastically between levels. When it’s your time, it’s just your time and there is seemingly little you can do to mess it up once you make it to that part of the journey. Most people just never make it far enough to discover this.
What do you think you do better than most people?
Chris Brown: I think I’m better than average when it comes to dealing with the stuff life and business can throw at you. I have learned to adapt in almost any type of situation. I know what I want out of life, I’ve always had the same vision and when you can see it like the tape at the finish line, it’s easier to keep pushing.
What should an entrepreneur focus on?
Chris Brown: Themselves. So many people get caught up worrying about the people judging them while they are just failing their way to success. Just know that while those that don’t understand sit on the sidelines and judge, their are those of us who have been their and respect the hell out of you for pushing through it. Failure in my opinion is essentially the key to success as ironic as it sounds.
What are some of the best books you’ve ever read?
Chris Brown: “Crush It” by Gary Vee (This one changed my life and was the start of my entrepreneurial journey), “The Art of Deception” by Nicholas Capaldi and Miles Smit and “Who Moved My Cheese”
Where do you see yourself and your product in a couple years?
Chris Brown: On an island. Seriously though I see myself still doing the same thing I’m doing now, but with more time to spend with my family. Startups are time consuming but we are moving through the startup phase so fast that $100MM in 3 years wouldn’t shock me. What I do know is that I love what I do, it almost doesn’t matter what industry or project I’m working on, I am in love with the process.
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