If you want your brand to be relevant, you’ve got to use all the tools at your disposal. That means you’ve got to use Instagram, Twitter, Facebook, Minds, Gab, YouTube, Snapchat—if it’s out there and it’s popular, you’ve got to find a way to use it. For goodness sake, businesses are even using Tinder to advertise these days.
Social media is an example of what is today known as disruptive innovation. Basically, a new market and a new value network result from the innovation of a disruptive kind.
Film and radio were disruptive, the internet was disruptive, mobile phones were disruptive, cloud computing was disruptive, and social media fits right into that disruptive niche.
New disruptive likelihoods include more expansive cloud applications, IoT (Internet of Things) technology, and edge computing—which uses IoT devices to process data in the same way servers do in cloud networks. Basically, edge computing “floats” a “personal” “cloud” for individuals or businesses interested in establishing such a network.
As you may have noticed by now, putting disruptive innovation to use for your business requires being on the cutting edge. It can be difficult to tell what’s going to take off but remember the previous examples. The telephone, radio, and television took years to take off. You can tell what’s going to be big in its initial stages, for the most part.
Social Media: Digital Royalty
In this regard, social media is a bit of a “king” right now. People spend hours on social media platforms every single day. Ignoring this as a means of marketing is basically leaving money on the table—lots of money.
This is why one of the marketing solutions for gaining momentum today is to buy likes and/or shares — as you can see more here, most admins struggle to get traction on Facebook at some point. For this reason, some decide to buy likes and kickstart their campaigns quickly. Getting seen has not been easy lately, and no strategy is being left behind.
Social media has become such a disruptive innovation that there is now literal monetary value appended to “liking”, “sharing”, or otherwise spreading something across social media platforms like Facebook.
Optimizing New Methods Of Marketing Approach
Something else that’s disruptive and effective in the current marketplace is called SEO, or Search Engine Optimization. This is a process by which digital information pertaining to your business—like your homepage, etc.—is spread across the web in such a way that more clients are brought to your site. But you can’t go about SEO in a “haphazard” kind of way.
You’ve got to be certain you have no bad SEO – it can be easy to fall into the trap of just dabbling in SEO and thinking it will pay for itself in a matter of days. The truth of the matter is that all and any work that gets put into SEO can end up becoming a problem…it is imperative to [be familiar] with common problems and learn how to deal with them.
In addition to that, you’ll also need to refrain from engaging in activities that could harm your search engine ranking. Engines like Google have various guidelines in place that, if violated, could result in a ding to your overall score. Your score drops and your traffic could take a hit along with it. Thankfully, if you do see your ranking start to slip, there are plenty of resources with tips on how to recover your rankings from a google ranking penalty, though, it’s best to try and avoid ending up in such a scenario to begin with.
Bad SEO is wasted money. It’s betting on an off-suit 2 and 7 in a hand of Texas Hold ‘Em, if you’re familiar with the popular poker game. Meanwhile, getting on the cutting edge of disruptive innovation is like memorizing a statistical handbook before getting involved in a game.
If you memorize the statistics pertaining to each hand of cards, you can determine what is most likely to yield a winning hand in the majority of situations. This won’t always guarantee you manage to win against a strong bluffer, but it does stack the odds in your favor.
Business is similar to poker in that it’s a game of skill which involves strong elements of chance. So buff up your playing hand by getting the data of disruptive innovation firmly ingrained in the “brain” of your operations.
Related read: How to Build an Amazing Brand and Company
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