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If you are a marketer in charge of making your brands popular, you will appreciate that the first challenge for a brand is to strike the right impression at the very first encounter with the consumer. This is as true in physical marketing as it is in the online marketing environment. However, in the world of social media, particularly Instagram, the very first consumer touch point is the Instagram bio. It is the appeal of the bio that will form the basis of the decision of whether the consumer will follow the business, click on the website link, or share the account with their friends on social media. Some useful tips on designing your Instagram profile for best visibility and generation of traffic:
Optimize the Name Field
As far as queries on Instagram are concerned, only the username and the name count. You should ideally, fill in the name field with the brand name or the name of the business so that you can leverage the opportunity for achieving better memorability. It can also be very useful to use the typical keywords that users are likely to use for looking out for your business or brand and incorporate them into your name. You will get the best results by focusing on what your business does or what your products are designed to achieve.
Build a Crisp and Concise Bio
Since you are allowed only 150 characters in your bio field, it is extremely important that you are able to get under this limitation to deliver a summary of your business that accurately describes what you do, the product and solutions that you offer and how these can help customers to achieve results that are important to them. Be clear on what gives you the competitive edge and also include essential information like your contacts, location details, and the link to your website.
Focus On the Brand Hashtags
The bio should invariably contain the most important hashtags that people use to discover information in your niche. Using branded hashtags can give you a lot of leverage to your brand-related content as followers for Instagram will be encouraged to interact with your bio and click to go to your website that will open up further opportunities of interacting with your brand. They can participate in your brand campaigns that can win them freebies and travel further along the sales funnel. According to https://adespresso.com, branded hashtags should be easy to type and use for the best results.
Include A CTA in the Bio That Encourages Visitors to Visit a Specially Designed Landing Page
Instead of giving the link that leads to the homepage of your website, it can be more productive to design a special landing page for visitors to participate in various activities that promote engagement with the brand. Just including the link will not do, you need to promote it by using compelling CTAs that will encourage visitors to click on it.
Conclusion
To engage audiences on your Instagram account, you need to make it a very attractive destination for followers and users. The best way of doing this is to post photos regularly that are of very high quality and help you to tell a story where the brand features prominently. Use branded hashtags and other popular hashtags relevant to your business to boost your brand visibility.
Author Bio –
Kristen Smith has been working on the importance of social media in marketing with thousands of followers for Instagram her postings.
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