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According to Statista, there are over 1.92 billion digital buyers in the world. Thus the time to start an e-commerce business has never been better! And thanks to social media these buyers are just a few clicks away from you.
Social media platforms like Facebook, Twitter, SnapChat are like fairs (or Comicon) or concerts which experience a colossal gathering of people. And by colossal, I mean over 3.2 billion people worldwide! And the study shows that this number is growing!
All business owners including you love gatherings as these are great places to showcase your products and services. And since there are a humongous number of businesses out there, it is paramount that you know how social media can enhance your business conversion and various features of social media designed specifically for business owners.
Social media marketing creates massive awareness and influence
Positive reviews are the backbone of a successful e-commerce business. This is due to the fact that potential customers want recommendation and assurance from previous customers.
WebAlive ecommerce experts thus suggest that you have a business page in all major social media platforms such as Facebook, Twitter, Instagram, Snapchat and Pinterest.
As you probably already know, social media platforms have programs like micro-tailored ad campaign maker in place that can help market your goods within a short period of time. Due to the fact that social media has a very large scale of the audience as mentioned above, your adverts will be on relevant peoples’ news feed (or inbox) in no time. This would save you valuable time and money while boosting your ROI.
Instagram story swipe up-link feature
While browsing through your IG stories, you must have come across ones with a small arrow-head in a white circle with “See more” or “Swipe up & Shop Now” at the bottom of the story.
If you have actually swiped up instead of just admiring the girl in the story, you would have been taken to the website of the brand.
Image source: Crate and Barrel and French Connection
This is a cool interactive feature in Instagram which you can use to direct people to your website instead of having them to click on links (which makes you seem very business-like). Since over 500 million people use IG stories every day, this is a great place to showcase your product and embed your website in a subtle way.
Thus one-third of the most viewed IG stories are from businesses.
Remember small banners with sale offers and product picture held (or spun) by a person? Those actually improved the visibility of a discounted or new product to passers-by.
Twitter has come up with something similar. This is like a card that carries product information, link to the product page and of the course product picture. When you (or someone else) share your twitter business page, this card would be visible as part of that tweet.
This way, you are basically putting a snippet of the product page on display to potential customers. So when they click on the link, they would find uniformity between your tweet and the landing page. This makes it easy for them to trust your brand.
If you are committed to the growth of your e-commerce business, then it is paramount that you pay more attention to your analytics.
The analytics would tell you juicy secrets like how many people you viewed your product ad to actually click the link, how many of those added the product to their carts, how many people of what profile (and demographics) abandoned their carts and many more.
When you have this information, it would be easier to retarget a narrower audience with a better offer so that they get inclined to buy your product or service or take the desired action like commenting on your ad, share it etc.
In Facebook, there is a built-in feature that lets you host a sale or discounted offer. Using this feature spares you the additional product picture editing to let people know about your offer. Besides this makes it easy for people to find on social media using hashtags like #productgiveaway, #sale etc.
The days of your customers emailing you to know about a product or service feature are on the way out. That is because they can have a live chat with your business rep in real time on social media platforms like Facebook, messenger, Twitter etc.
This allows you to give the required info to your potential customers instantly who, if satisfied, is highly likely to buy. And people who like/buy a product or service from a brand talk about it with others on their favourite social media platform.
This is corroborated by the fact that over 70% of customers who had an effective social media service experience with a brand are likely to recommend it to others.
Furthermore, about 90% of social media users have used social media customer service of brands to inquire about its business.
We are living in an era where social media tactics and technology are changing every day. So if you don’t keep track of these and take necessary steps to use them to grow your business, you would likely be driven out of business in no time. So it is paramount that you keep track of your social media analytics and refine your strategy.
Good luck and God speed!