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Fashion is more than just wearing fancy clothes and making yourself look good. It’s culture. It’s a movement. In order to have a successful luxury brand you must have a concept behind it. You must have trust not only with the customers who buy your concept and ideology but trust with the stores. Trust with the stores is ultimately one of the ways to make sure it gets into the eyes of your customers and with that you need brand loyalty and a raving audience.
So who’s behind the iconic brand? There’s 3 of them…
- Michael Gabriel Lopez: He’s a celebrity publicist, event planner and stylist mainly known for his creative consultation in the fashion industry.
- David Cooper: He has an incredible mind for creativity. A huge follower of fashion and his passion is unparalleled when it comes to clothing. He played a big part in the development of the first collection.
- Lee Donaldson: He’s been a successful entrepreneur that lives in the U.K. His global jewelry brand works close with Swarovski®️ who gave Lee a global brand license.
They created Lonparny in 2017 and they’ve spent a lot of time visiting parts of the world to promote their creation. Traveling to see what’s out there was one main inspiration for the brand. They didn’t release the first collection because all of them are very particular about quality. So much so that it has taken almost 1 year for them to approve the craftsmanship involved.
Just this year they’ve received many requests from stores that already want to have Lonparny inside of their stores and have their unique piece Swarovski & Pearls Denim Jacket but so far the only brand to have the opportunity to have it is LUISAVIAROMA. This store is in the top 10 stores in the world based in Florence.
The power of 3 people coming together to create a concept that people stand behind is powerful. In fact so powerful that they’ve created exclusive 1/1 pieces for multiple celebrities you know of. Some of the list include but are not limited to:
- J Balvin
- Young Thug
- Corey Shapiro
Lonparny is not only in fashion for jackets but since one of the founders has a jewelry store they also have jewelry that can be seen on celebrities as well. Their most recent developed product is the LONPARNY Dread Accessory worn by Juice WRLD and then Trippie Redd. The pieces have been featured in 2 of Juice WRLD’s videos and are frequently worn during shows and photo shoots. In fact his Manager G Money allowed Lonparny to do so and are also in the process of making him a Diamond Tipped Dread which will hold a full Carat of Diamonds at the base.
Brands usually never launch this quickly with this much traction. Usually it takes decades to get it into the hands of the celebrities but the powerhouse 3 of Lonparny have done this within a little over a year. Once they start dropping more products into the hands of official stores that they partner up with – you can expect it to sell out as quickly as other stores sell out.
In my eyes this is the next big thing because I believe in the concept and its founders.