Unfortunately, childhood dreams are often just that – dreams. Most people never achieve their childhood dream let alone pursue it. Whether it be fear of failure, confusion, or lack of support most people never attempt to turn their dreams into a reality.
Cody Neer is the rare exception.
With a childhood dream of playing baseball professionally, Cody went on to not only pursue it, but achieve it.
In 2010, Cody made a decision many of his peers advised against. Cody walked away from a successful professional baseball career to pursue entrepreneurship.
With the leadership of a mentor and a team of like minded individuals, he started an electronic checks processing business that processed over a whopping $30million in gross sales in its first two years in business.
After its third year, the company was acquired and Cody realized he’d found his calling. He pursued a new entrepreneurial path that led him to begin building a hunting apparel brand called Bucks of Nebraska.
The following year, Cody was hired by Target Corporation for his expertise as part of a team that would be the very first case studies using of Facebook Power Editor, Twitter Cards, and other social platform beta ads managers. After managing over $50m+ in Facebook ads for Target with over a 5x ROI, Neer realized direct response marketing was the key to his own financial freedom and decided to focus solely on his Bucks of America brand – turning it into a wildly successful national brand in record time.
Between 2015 to 2018, the brand surpassed 7 figures in sales through advertising and selling on multiple channels.
During the height of the rapid growth of Bucks of America, Cody joined a young team of entrepreneurs who partnered with Kevin Harrington to create a multi million dollar advertising agency. From 2016-2017, they did over $10m in online sales.
Shortly after, Cody started his first eCommerce advertising agency where he managed both client stores and grew a dozen of his own. The stores did a combined $12m+ in gross sales in 2018 before Neer sold them for a seven figure payday.
Now today, Cody is on a journey to build as many successful eCommerce businesses as he can in 2019.
With an extremely high level of determination and drive, Neer says –
“I always remember where I came from and where I am going. The day to day can get to you and you can get caught in a funk thinking about every detail of every task you need to accomplish, but if you realize where you came from and think about where you’re going instead, your mindset shifts from a sense of lacking to a sense of abundance. Positive self talk and mindset has taken me places a lot further than any skill set I’ve ever learned…
The fear of being average drives me internally. Anyone can be average, not many can be great.”