Julius Dein is a social media influencer with millions of followers on social media. He got super famous thanks to the magic tricks he does.
This morning I got on a call with him to learn how he got started, how we built his following and what his next plans are. Let’s jump right in.
Who’s Julius Dein?
Julius Dein: Julius Dein is a British cheeky bastard from London that does mind-blown magic tricks, travels the world, talks to pretty girls and is good at social media.
What got you into making videos?
Julius Dein: I had been trying to find myself. I have always been interested in magic, always been interested in social media, entertainment and comedy, and found a way to intertwine all that through my videos.
How and when did your career as a social media influencer got started?
Julius Dein: I started making videos online in late 2015 for six months with no success. But then I experienced a level of success through one viral video and that gave me the motivation and certainty that this was my correct career path. After seeing the success of a few videos, I started realizing that this could become a job so I started building my social media following.
How to impress a girl with magic tricks! ( p.3 – Ibiza)
How do you create viral content?
Julius Dein: I took inspiration from other social media influencers. You look at what makes their videos go viral: it’s snappy content with clickbait thumbnails, and originality. The key was to reach out to bigger pages and get them to share your content.
What’s the recipe to make a video viral? It’s snappy content with clickbait thumbnails, and originality – Julius Dein
For the first few videos, I reached out to 3 big pages and they shared my content which helped me build my following.
So Julius, who comes up with the creative ideas for your videos / magic tricks?
Julius Dein: I’ve got good friends and I’m creative myself as well. My friends give my ideas, I look at what’s on the Internet, I go to magic shows. It’s 50% my own and 50% elsewhere.
If you had to back and build your following again, what would you focus on?
Julius Dein: Pranks! (laughs)
They are simple and the fastest way to get lots of followers.
People just love them. Pranking your grandma, pranking your girlfriend, etc.
The secret is that they tag their friends, tag their boyfriend, which triggers the Facebook edge-rank algorithm.
What would you tell someone that is reading this and wants to start their own page?
Julius Dein: Just think about your content. Are people going to want to share this?
To build a social media following you need two things. You need good content and good distribution. – Julius Dein
If you don’t have good content, you can have the best distribution network in the world but no one is going to care. Similarly, if you have good content and no one sees it, then it’s also pointless.
Here’s an interview of Julius with Deutsche Welle
Should they start in one social media platform or try to go for all at once?
Julius Dein: Some people find their niche on one, some exploit it all. For me, I started on Youtube and Instagram. Facebook was the last one I tried, but now it’s my most profitable channel. I would definitely say to focus on all of them.
The most difficult thing is making the content. Once you make the content it’s easy to send it to many platforms. There’s no reason to not use all the social media channels.
How much time do you spend creating your content?
Julius Dein: I’m going to New Castle right now and will be spending the next 4 out of 7 days on just one video. I’m hoping to get between 20M-50M views.
What are your plans for the future? I saw that you wanted to create an offline following as well
Julius Dein: Social media is very fast paced so it’s very important to get offline, if you can build an offline following that’s huge. Word of mouth is the most valuable thing for a brand, for a magician. If people keep talking about you without seeing you, that’s huge.
What has been your favorite thing that you’ve gotten out of this year and a half influencer experience so far?
Julius Dein: I’m loving impressing girls with magic tricks. I get to travel to different countries every week, I get to talk to incredibly attractive women, I get to entertain people, make friends, work the magic. I get to experience new cultures and live my life doing what I love: magic + travel.
I find this experience really liberating.
Here’s a compilation of the best tricks by Julius
Don’t forget to follow Julius Dein on Facebook!
Read another interview with an influencer with billions of views
If you enjoyed this interview, you will certainly like the interview we did with Goubtube (with 1,000,000,000 views) where he went into more depth on the step-by-step formula to go viral on Facebook.