Certain aspects of digital marketing are always trending and changing as time goes by. At one point, a favorite social media platform will suddenly begin to lose its luster, and before long many of the previous users will gravitate toward the newest shiny object out in social media land! Just think about different forms of marketing that were dominating the marketplace earlier a lot more than social media – physical marketing products, from stress balls to challenge coins throughout the years. However, digital marketing continues to advance online – and fast.
Marketing and technology are always advancing at a rapid rate. Customers have specific expectations from the companies that they do business with, and marketing teams and technology have a way of meeting those expectations as time moves forward. That’s another way that digital marketing has a tendency to advance.
In 2017, there are certain digital marketing advances that are already taking place. And others that are on the horizon that will continue to stay popular as time presses ever onward. We’d like to clue you into some of the advances going on right now and also share some of our super-secret insight into the future.
Let’s take a look at five digital marketing advances in 2017 and beyond.
5 Digital Marketing Advances Happening Now and in the Near Future
Mobile should be your number one priority…
and desktop should be your second priority – business owners, marketers, and media relations specialist needs to pay close attention to this important fact. 60% of the people accessing the Internet each day do so through mobile devices. What does this tell you? It tells you that your content, shopping experience, and payment processing needs to be mobile friendly and responsive. If it’s not, you are missing out on a huge potential opportunity since six out of 10 of your website visitors are checking you out via mobile devices. As you can read here about the latest in search engine optimization by Eric Strate, Google is also starting to favorize websites that have responsive design. Don’t miss out!
Competition for digital ads continues to increase
If you ever planned to market your services via digital advertising, please know that the competition is heating up tremendously. And since there is more competition now than ever, the prices to advertise online are becoming more and more expensive as more companies enter the fray. In many instances, healthy competition is certainly a good thing. It means you have a thriving market filled with active customers. The downside is that it’s going to cost more to reach said customers while expanding your business.
Prioritizing the user experience
In today’s digital world, the user experience is the most important aspect of every digital marketing campaign. Users are spending more and more time online via digital platforms, and creating a positive user experience with the customer in mind is definitely something that you must seriously consider. This is particularly important when creating mobile sales funnels and e-commerce websites. Take a look at the Flux Chargers’ website as an example.
Video advertising has a massive influence over your audience
Video is huge online as we all know. YouTube literally has videos in the billions uploaded to their website every month, and these numbers continue to grow at an astronomical pace. The same holds true for video advertising. People love to watch videos online, and your video ads will have a massive influence on how they spend their hard-earned money. If you want them to spend their money on your products and services, then you need to start using video advertising sooner rather than later.
App usage increased in 2016 and the trend has continued now that we are three quarters of the way through 2017. Using apps has become a part of our day-to-day life. This trend will continue since mobile devices continue to grow in popularity. Jumping on the mobile app bandwagon will definitely be a good thing for your business if you want to attract new customers that already have their credit cards in hand.
New digital marketing advances seem to pop up every year. And this will continue since new apps and programs will continue to advance now and in the future. Stay abreast of trending marketing advances to keep on top of everything so that you never fall behind the competition.