Yes, The Pizza Cupcake got a deal on Shark Tank. Andrea Meggiato, a chef from Venice, and his wife Michelle Jimenez-Meggiato pitched their muffin-shaped, dough-wrapped pizza in Season 12, in an episode that aired on February 12, 2021. They asked for $125,000 for 5% and accepted $125,000 from Lori Greiner for 12.5% of the company plus 2.5% in advisory shares, about 15% in all. The deal closed: Greiner is named as an early investor in the company’s July 2026 press release, and her own website lists the company among her Shark Tank deals. The brand is still in business in October 2026, but under a new name. In 2025 the company renamed itself Incredifulls, and The Pizza Cupcake is now one product in a frozen line that also includes breakfast cups and, this fall, PB&J cups.
The Pizza Cupcake Shark Tank deal at a glance
| Question | Answer |
|---|---|
| Episode | Season 12 (aired Feb. 12, 2021) |
| Pitched by | Andrea Meggiato and Michelle Jimenez-Meggiato |
| Ask | $125,000 for 5% (a $2.5 million valuation) |
| Revenue claimed on air | $344,000 the prior year; $800,000 expected that year, per Looper |
| Offers | Lori Greiner only, opening at $125,000 for 20% |
| Deal | $125,000 for 12.5% plus 2.5% advisory shares (Lori Greiner) |
| Did it close? | Yes: Greiner is listed as an early investor in the company’s 2026 release |
| Status, Oct. 2026 | Active, renamed Incredifulls |
The cash part of the deal values the company at $1 million ($125,000 ÷ 12.5%). Counting the advisory shares, Greiner holds 15% for her $125,000, an effective price of about $833,000 for the whole company, a third of what the founders asked. Our post-money valuation calculator does the cash-only arithmetic; advisory shares are extra dilution on top, which is why founders should count them.
A chef from Venice and two New York street markets
Meggiato started cooking at 16, according to the Boston Globe, worked at Soho House in London and moved to New York to help open the club there. The couple first sold the pizza cupcakes from stands at New York outdoor markets. Tasting Table names two, and the company’s 2026 release mentions Smorgasburg and Citi Field among its early venues. Trade press dates the company’s founding to 2018.
The product is simple to describe: pizza filling baked inside a brioche-and-sourdough crust in a cupcake shape, sold frozen and heated in about 10 to 15 minutes, per the Globe. “All of our flour is imported from Italy. We use no artificial preservatives, so it’s absolutely all clean ingredients,” Jimenez-Meggiato told Tasting Table in 2023.
What happened in the Tank
“It was always my dream for us to go on the show,” Jimenez-Meggiato told Tasting Table, adding that she “knew that we were gonna get a deal. I just felt it.” According to Looper’s account of the episode, the couple asked for $125,000 for 5% and said they had done $344,000 in revenue the year before and expected about $800,000 that year. Kevin O’Leary, Daymond John, Mark Cuban and Robert Herjavec went out. Greiner opened at $125,000 for 20%, and they settled at 12.5% plus 2.5% in advisory shares. Tasting Table’s 2025 recap describes the same final terms.
Did The Pizza Cupcake deal close?
Yes. Several things confirm it after the episode. Tasting Table described Greiner in 2023 as an investor and member of the company. Greiner lists The Pizza Cupcake among the nine companies on her own Shark Tank page in 2026, though, unusually for that page, without any sales figure next to it. And the company’s July 2026 press release, distributed through PR Newswire, names her first among its “notable early investors,” alongside Kings of Leon singer Caleb Followill, actor Kevin Pollak and others.
What happened to The Pizza Cupcake after Shark Tank
The demand arrived first and the supply chain followed. Looper reports sales of $1 million after the episode, pre-order waits of up to three months, and five new fulfillment centers, and says the company told a Season 13 update segment it had done $3.1 million in 10 months. Those are the company’s figures as aired, not audited results.
Then came grocery distribution, which is the real test for a frozen food. According to Tasting Table’s 2025 recap, the product reached select Northeast grocery stores in November 2021 and more than 1,600 Walmart stores in September 2022, and it is now carried by Whole Foods, Walmart, Kroger, Target, Albertsons and Wegmans. A third flavor, 4-Cheese, joined Margherita and Pepperoni in November 2024. (Looper’s article puts the Walmart number at 16,000 stores, which is more stores than Walmart has in the U.S.; Tasting Table’s 1,600 is the plausible figure.)
Why The Pizza Cupcake became Incredifulls
In May 2025 the company changed its name. The Boston Globe reported the switch alongside the launch of Egg & Cheese Breakfast Cups, sold at Target, Wegmans and Whole Foods for $5.99 for four. The July 2026 press release explains the reasoning in the founders’ words. “Our objective has never been to build one successful product,” Jimenez-Meggiato said. “We’re building a platform that allows us to continually reimagine the foods that families have always loved.” The release describes The Pizza Cupcake, Breakfast Cups and new PB&J Cups, launching this fall, as products on one brioche-sourdough crust.
The renaming is the most useful part of this story for other founders. A company named after one product has a ceiling the moment that product’s shelf space is full. Renaming it lets the same factory, the same crust and the same retail buyers carry a second and third line.
Who owns The Pizza Cupcake now, and is it still in business?
Incredifulls is privately held by the Meggiatos, with Greiner and a group of celebrity and private investors on its cap table. Their stakes are not public. It is still in business in October 2026, describes itself as a Brooklyn-based family company, and sells in grocery stores and through its own site. We found no audited revenue figure; the “$5 million in annual revenue” quoted in some recaps comes from estimate sites, so we do not repeat it. It is a frozen product sold through grocery chains, so there is no Amazon listing to link.
What founders can take from it
First, the gap between the ask and the deal was bigger than the headline. “12.5%” sounds close to “5%,” but with advisory shares Greiner got 15%, three times the stake requested. Read every equity line in a term sheet, including the ones labelled “advisory.” Second, frozen food lives or dies on distribution, and this company spent the years after the show getting into grocery freezers chain by chain. Third, when your company name is your first product, renaming it is a strategy decision, not a branding exercise. Greiner backed a similar food-to-retail story with Boarderie; compare how Numilk changed the product it sells in the years after its episode.
