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City where you’re from: West Jordan, Utah
Hobbies: Playing guitar, eating pizza and Reese’s, mountain biking, spending time with family, and building businesses
Favorite quote: “Why are you going into mechanical engineering? All you talk about is marketing and business.” Kara Ferwerda
What are you working on? How did you come up with this idea?
Tucker Ferwerda: I’m always working in the digital space. It hasn’t always been like this, however. I was working at Frito-lay in the back of a 53′ truck loading boxes of Cheetos and Frito’s while listening to my iPod. I was listening to business podcasts trying to learn as much as I could to improve myself. As I was listening with one ear to the speakers talking, and one ear listening to the boxes coming down the conveyor belt, I heard something that changed my life… I was listening to people who were not only making six-figures a year, but six-figures A MONTH. My life has never been the same and it’s been my absolute obsession to hit my goals. I’ve tried everything. Affiliate marketing, web design, ecommerce, Amazon FBA, but I always comes back to service oriented work and growing companies with digital marketing. Since then I’ve worked on my craft by applying digital marketing skills to businesses and helping my students do the same.
How is your company different?
Tucker Ferwerda: Digital marketing isn’t a sprint. It’s a marathon and should be treated as such. We focus on building long and lasting relationships with our clients and make sure they know from the start that it will take work. Anyone who promises anything other than that should be ignored and avoided because at the end of the day, it’s always about finding out what works best. You may have an idea of what needs to happen, but we don’t allow ideas to make our decisions. Data drives our decisions. Research solidifies our decisions. Action puts our decisions into place. You don’t understand your business until you ask your customers and clients what they want. Then and only then, simply give them what they want. The industry is changing faster than business owners can apply what works and it’s up to us to know what is going on. Because if business owners don’t apply it, their competition will.
What’s your dream with your company?
Tucker Ferwerda: My dream for my company is to hit millions per month in revenue for the company and our clients more importantly. We will do this with informational products, speaking, consulting, running profitable campaigns, and teaching.
How do you creatively advertise?
Tucker Ferwerda: We focus very heavily on customer research. We strongly believe that businesses grow because they serve their customers and clients and give them exactly what they want.
How do you understand what they want? You simply ask them.
We leverage many online systems to get the exact words and phrases our potential buyers are thinking, saying, and expressing. We understand them and approach them at their level. We talk to them and use their words that they understand. Then we create and give them answers to their problems, which results in them buying from us. We make businesses more profitable because we speak their customers language.
If you were to start over from scratch with everything you know now, what would you do differently?
Tucker Ferwerda: I tried everything under the sun. I tried affiliate marketing, ecommerce, selling stuff on Amazon, etc. I completely flopped at it all and almost gave up. But then I started learning more about marketing. I started getting paid to apply what I was learning and got great results. Service based businesses are the easiest to scale. You can make $10,000 in a month quicker than any other niche or system. So this is what I would do differently…
I would learn ONE marketing skill set and master it. I would then pick ONE industry or niche and apply it until I got incredible results. I would then approach other businesses that were in that niche and ask them if they were in to get the same results.
What were your biggest failure and biggest success? What did you learn from them?
Tucker Ferwerda: My biggest failure lead to my biggest success. I had my own book launch and followed most of the steps that a normal book launch should take. But I missed the most important part. Research. I created something that I thought was a great idea. But I didn’t stop to think if others thought it was a great idea. The book launch flopped. I named it something that didn’t make sense. I didn’t have an audience and no one knew about it. If you do it right, you should always be able to sell something before you create it.
Tucker Ferwerda: Since having my biggest failures, I’ve made it my goal to sell something before I create it. I’ve created our own systems and methods that we’ve put in place to do so, and it works amazingly. We do things backwards compared to most people. Most people create then sell. We sell then create. We do enough research up front to complete 95% of the work and the rest is a breeze. Getting proficient at customer research has been our biggest success.
Give the readers the best entrepreneurship advice you have.
Research, research, research. Make sure you know exactly what is going on in the minds of your future customers so you can speak to them properly.
Thank you Tucker for sharing your story on Future Sharks!