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When people think about employing a personal shopper, too often, they assume that they’re too expensive, or are only for celebrities. This assumption couldn’t be further from the truth. Everyone deserves to be able to put their best foot forward, and the need for personal shoppers extends beyond celebrities. No matter what your needs are, there is a personal shopper that fits your lifestyle and budget. Personal shopper and fashion influencer Rachel Choy serves a broad range of clients, offering her services and expertise to all kinds of people.
Born in Hong Kong, Rachel currently resides in New York where she earned a Bachelor’s Degree from the Fashion Institute of Technology. Her experience is notable, and she knows a thing or two about style. Currently a personal shopper at Neiman Marcus she has been the floor director at Bloomingdale’s, department manager at Nordstrom and a personal shopper at Barney’s. “I love working with people and love fashion. I wanted to be more hands-on with people and help them with their styles and fashion sense,” explains Rachel.
Whether we realize it or not, fashion is a part of our daily lives. Our professions and personal experiences are portrayed through style. Personal style is just that, personal, and Rachel understands how personal shoppers can improve anyone’s life. “It’s almost like being a coach,” she states. “I help my clients refine their looks by finding the best pieces that work for them, which builds their confidence. I love seeing my clients’ faces at the end of a session. I know that they not only look good but feel good, too.” She believes everyone deserves the confidence that comes with a tailored wardrobe, and they shouldn’t waste their valuable personal time in achieving that. After all, that’s what she is here for.
Personal shoppers are more accessible than most think. Walk into any high-end store, and the chances are that they can make one available to you. However, it is essential to find a shopper who understands your life and style. “Personal shoppers can help eliminate the anxiety of what to wear to that important meeting, that big event or a job interview. They make life a little bit easier because they have access to more brands and fits, and can find the right pieces that work for their clients,” says Rachel. “We take the guesswork out of what to wear. Saving you time and money.”
The job has even gone digital. Rachel makes her fashion expertise available on Instagram at @inrachelshoes, where she shares her love of fashion, food, travel, and the finer things in life with her over-200K followers. The quintessential modern woman, she keeps it real by sharing her fashionista lifestyle alongside her day-to-day familial routines. Fresh, fashionable, and relatable, Rachel Choy is the kind of personal shopper that can open the world to you by simply cleaning out your closet.